Patti Summerfield
Articles by Patti Summerfield
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Bell Mobility launches PCS Plus: Rival Clearnet enters market at same time
October 13, 1997 -
Mitsubishi revs up review: Ten agencies to pitch for launch of car brand in Canada
October 13, 1997 -
Bioforce chooses Bozell
October 13, 1997 -
Panasonic names Chiat/Day
October 13, 1997 -
Mediacom expands
October 13, 1997 -
Special Report: Premiums and Incentives: Air Miles soars into motivational market: Loyalty Group offers employers flexible, points-based incentive program that allows employees to choose their own rewards
October 13, 1997 -
Account management undergoing changes
September 29, 1997 -
Nielsen launches new reach/frequency software: Media Advisor R/F is an enhanced version of current package
September 29, 1997 -
UPS signs on with Air Miles’ business-to-business program
September 29, 1997 -
Shoppers debuts Life Brand herbal supplement line
September 29, 1997 -
BC TEL begins account review
September 29, 1997 -
Tolpin joins J. Walter Thompson
September 15, 1997 -
AT&T adds international calling card: Gives Stentor companies a run for their money
September 15, 1997 -
Rogers Cantel launches Amigo Digital
September 15, 1997 -
Apple Canada moves to TBWA
September 15, 1997 -
Dairy Farmers go for MoOOre with teen-targeted campaign
September 15, 1997 -
De Verteuil departs Future Shop
September 15, 1997 -
Livent partners with AT&T and Rogers Cantel
September 15, 1997 -
Special Report: Technology & Communications Tools for Marketers: Drumming up Extranet business
September 15, 1997 -
Special Report: Technology & Communications Tools for Marketers: Agencies get closer to clients, each other: Video conferencing, Internet, Intranets and Extranets are among the tools being used to bridge the communications gap
September 15, 1997 -
A&P flies with Air Miles: Points can now be collected on grocery purchases
September 1, 1997 -
Crayola targets tweens with iQ: New product offers more control, versatility to older children
September 1, 1997 -
Sears aligning creative with U.S. parent
September 1, 1997 -
Canada Games declares bankruptcy
September 1, 1997 -
Bates vet Falbo departs
September 1, 1997 -
McOstrich to head up FCB creative
September 1, 1997 -
Alberto-Culver enters premium hair care market: TREsemme Pro formula to be sold at retail
September 1, 1997 -
McDougall leaves BBDO Vancouver
September 1, 1997 -
Advertising Review Board names Ontario government agency pool
September 1, 1997 -
Grand & Toy mounts music promo: Office-supply retailer is teaming with rock band Sloan in back-to-school sweepstakes
September 1, 1997 -
P&G to merge AOR
September 1, 1997 -
Special Report: News, Weather & Sports Information: Daily newspapers balance profits and integrity: Rather than increase inventory in coveted but sacred A section, dailies are introducing special sections and custom-tailored prope…
September 1, 1997 -
New cigarette brand: Imperial to debut Mercer in U.S.
August 18, 1997 -
Future Shop focuses on families
August 18, 1997 -
Business as usual on Mazda
August 18, 1997 -
Star review head departs
August 18, 1997
