Patti Summerfield
Articles by Patti Summerfield
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ExpressVu readies for launch
August 18, 1997 -
Special Report: Marketing to Ethnic Communities: Ethnic papers make headway: Progress slow but sure as publications recognize need for research and put focus on added value
August 18, 1997 -
Branding: Molson adopts brand umbrella
August 4, 1997 -
New persona for Genesis
August 4, 1997 -
TVO picks Axmith McIntyre Wicht: Wants agency to help position it should the non-commercial broadcaster be privatized
August 4, 1997 -
Molson kiss approved
August 4, 1997 -
Wampole launches Acidhalt: Newest entry in H2 blocker category to go up against Pepcid AC
August 4, 1997 -
Special Report: Strategy’s Top Clients of the Year: Top Client, Pharmaceutical: Wampole transforms itself
August 4, 1997 -
Special Report: Strategy’s Top Clients of the Year: Top Client, Sports and Entertainment: Livent a player on the international stage
August 4, 1997 -
Silcorp builds Becker’s dairy brand
July 21, 1997 -
Panasonic g’es up for review: 14 agencies being considered
July 21, 1997 -
Yardley to be rejuvenated
July 21, 1997 -
Coors targets younger demo
July 21, 1997 -
O&M exports part of trend, says Landsberg
July 21, 1997 -
Optimum adds veteran to team
July 21, 1997 -
Ogilvy & Mather Direct gets new moniker
July 21, 1997 -
GWP tackles sweet assignments
July 21, 1997 -
Special Report: Top Database Marketers: Top in Hotels & Tourism: Intrawest delivers multi-resort message
July 21, 1997 -
Tennis Canada title sponsor search stirring up interest: High-profile event seen as desirable
July 7, 1997 -
Keith’s targets east coast expats
July 7, 1997 -
BBDO finds talent in-house
July 7, 1997 -
Fresh’Tasty Splash!
July 7, 1997 -
Special Report: Pharmaceutical/Health & Beauty: Drug companies write image-building Rx: Canada’s pharmaceutical marketers are working to shed their reputation as faceless marketers of pills and position themselves as partners in t…
July 7, 1997 -
Analysis: Agencies diverge on growth strategies: Management of issue a key concern
June 23, 1997 -
Cossette Media nabs Nike
June 23, 1997 -
Volleyball gaining in popularity
June 23, 1997 -
Mediacom g’es West: Expands presence with purchase of Key One
June 23, 1997 -
Approval pending on Molson kiss
June 23, 1997 -
Dave adds Lemon brew to International Selection
June 23, 1997 -
Controversy: Molson ad raises eyebrows
June 9, 1997 -
Giant condoms hit the road: Promotions a good fit with company’s desire to use humor
June 9, 1997 -
The Americanization of Canadian creative
June 9, 1997 -
Upper Canada invites customers to become Loyalists
June 9, 1997 -
Leo Burnett splits creative department
June 9, 1997 -
Hilbrich to Communique: Former Burnett executive used to head McDonald’s USA business
June 9, 1997 -
VanCity under review after 18 years
June 9, 1997
