Patti Summerfield
Articles by Patti Summerfield
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New Allegra brand to take on Claritin: Reformulated version of Seldane without the problems associated with the brand
March 31, 1997 -
RCA Network Computer a first: Net PC, new platform from Microsoft and Dell, soon to follow
March 31, 1997 -
Wolf continues expansion into U.S.
March 31, 1997 -
Rogers Cable launches first image campaign
March 17, 1997 -
Lexus Chinese New Year wish
March 17, 1997 -
Publicis-BCP wins Nestle ice cream
March 17, 1997 -
Kokanee beer comes to Ontario
March 17, 1997 -
Special Report: Top Interactive Agencies: Genesis takes next logical step
March 17, 1997 -
Special Report: Automotive Marketing: Economy, new entries fuel luxury gain: Manufacturers capitalizing on trend toward entry-level and sport-utility luxury vehicles
March 17, 1997 -
Analysis: Agencies, clients redefining relationship
March 3, 1997 -
Lewis leaps to BBDO: Beer marketer to manage Molson account
March 3, 1997 -
Royal LePage spots show agent working hard for money: Campaign chronicles inner workings of residential real estate
March 3, 1997 -
Moore personalizes catalogues
March 3, 1997 -
Quebec media directors raise profile with ads
March 3, 1997 -
Vancouver agency business stagnant: Consultant says graphics firms picking up more clients
March 3, 1997 -
Holmes, Prouk fail to consummate
February 17, 1997 -
Dilbert reps Avery: Popular cartoon
February 17, 1997 -
JWT taps Goodson in effort to revive creative department
February 17, 1997 -
Whelan, Publicis-BCP split
February 17, 1997 -
Yves Rocher attacks English Canada
February 17, 1997 -
Drug Trading postpones
February 17, 1997 -
ICA, OAAC fight proposed tobacco ad legislation
February 17, 1997 -
Padulo puts new focus on creative
February 17, 1997 -
Special Report: Telemarketing and Call Centres: Mergers the order of the day
February 17, 1997 -
Special Report: Ethnic Marketing: Cultural insight key to Concord Pacific efforts
February 17, 1997 -
Labatt revamps staff, operations: Ambitious 10-year plan includes becoming No. 1 in Canada
February 3, 1997 -
Agency News: Purolator rejects all finalists: Agencies, ICA unhappy with nature of review process
February 3, 1997 -
Mondex uses humor to launch card: Ads dramatize frustrations with cash
February 3, 1997 -
Canada Games, BCP split
February 3, 1997 -
Trans Ad implements new tracking system: Uses electronically encoded bar codes to match posters to frames
February 3, 1997 -
Special Report: Out-of-Home: Transit suppliers fight misconceptions: Notion that interior transit audience limited to teens and blue-collar consumers finally giving way as new categories of advertiser take public transit
February 3, 1997 -
Special Report: Premiums & Incentives/Training: Carlson motivates with Applause
February 3, 1997 -
Agency news: Pritchard leaves Young & Rubicam
January 20, 1997 -
Burnett, Aha! join forces
January 20, 1997 -
New Saatchi president
January 20, 1997 -
Two ‘virtual banks’ to open this year
January 20, 1997
