Patti Summerfield
Articles by Patti Summerfield
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Tobacco gets sponsorship regulations
November 11, 1996 -
Saatchi cuts costs
November 11, 1996 -
Account action
November 11, 1996 -
BBDO’s Tolpin heads south: Creet, McLaughlin named co-creative directors
November 11, 1996 -
Bell Mobility tests new technology: Voice pager provides better voice quality, reliability, efficiency
November 11, 1996 -
Special Report: Card Marketing: Electronic cash cards hit pilot stage
November 11, 1996 -
Special Report: Card Marketing: Chinese-language calling card gets warm reception
November 11, 1996 -
Coors weighs options
October 28, 1996 -
ICA to send out warning: Identity of TN Capital questioned
October 28, 1996 -
Vancouver Sun campaign raises eyebrows
October 28, 1996 -
Radio Shack takes new approach: First Y&R work
October 28, 1996 -
Vickers & Benson restructures: Terry O’Malley becomes creative advisor
October 28, 1996 -
Pitcher joins Saatchi Asia
October 28, 1996 -
Mennen spot to go south
October 28, 1996 -
Special Report: Sponsorship and Event Marketing: Du Maurier Opens promote festival air
October 28, 1996 -
Account shift: Holmes scores Ault business
October 14, 1996 -
Drug Trading has the Rx: Veteran revamps with retail focus
October 14, 1996 -
Bank of Montreal campaign
October 14, 1996 -
Palmer Jarvis adds interactive division
October 14, 1996 -
Energizer using ads from Carassi
October 14, 1996 -
New Division: Ikea opens Office
September 30, 1996 -
Industry trend: Canada gets its first virtual bank
September 30, 1996 -
Provigo, Cossette split: Looking for small- to medium-sized agency for its Supermarkets business
September 30, 1996 -
Microsoft account review
September 30, 1996 -
Roche scores with Ikea Germany
September 30, 1996 -
Riddoch moves to Ammirati
September 30, 1996 -
Vickers & Benson not on the block
September 30, 1996 -
France’s Publicis buys into BCP: Seventh largest agency network buys 70% of Montreal shop
September 16, 1996 -
Despite obstacles, Loyalty readies launch
September 16, 1996 -
Ammirati’s Nelson returns to New York
September 16, 1996 -
Padulo lures Deacon out of retirement
September 16, 1996 -
Ault agency imminent
September 16, 1996 -
MasterCard promoting Global Service
September 16, 1996 -
Young & Rubicam names Breen to replace Rancourt
September 16, 1996 -
Ikea to do more TV
September 2, 1996 -
Hertz drops Roche
September 2, 1996
