✖
Strategy News
Creative Report Card
About
Brands
Agencies
Chief Creative Officers
Creative Directors
Art Directors
Copywriters
Planners
Designers
Events
CMO Forum
Awards
AToMiC Awards
Marketing Awards
Strategy Awards
Agency of the Year
Media Innovation Awards
Strategy
Categories
Awards
Branding
Campaigns
Innovation
Hires
Agencies
Media
Research
Retail
Tech
Magazine
Events
Calendar
CMO Forum
AToMic Awards
Marketing Awards
Strategy Awards
Agency of the Year Awards
Media Innovation Awards
Resources
Careers
Stimulant Archive
Marketing Archive
Calendar
Subscribe
Creative Report Card
SIGN IN
SIGN UP
My Account
SIGN OUT
Strategy
Home
» »
Play a Coke
By Mark Burgess
December 21, 2016
Related Stories
LATEST NEWS
Campaign
Telus launches online resource to bolster gamers’ health
Campaign
CIBC offers pieces of home in newcomer-outreach campaign
Opinion
Why B2B marketing needs a human reboot
Campaign
Maple Monitor: Public Inc. strikes a conciliatory tone
Careers
»
TOP STORIES
Agencies
Strategy launches the 2025 Creative Report Card
Agencies
Knix and Rethink clinch top prize at 2025 AToMiC Awards
Agencies
Mekanism announces merger with Camp Jefferson and Jungle Media
Research
New poll numbers challenge the notion of ‘Buy Canadian’ unity
We understand your decision to use an ad blocker, however Strategy journalism takes time and funding...
Subscriptions and advertising are both necessary to fund the journalism we bring to you.
Please,
whitelist strategyonline.ca
in your ad blocker and refresh your browser.
