Mark Burgess
AOY Gold: Cossette’s strategic approach
Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.
PRAOY Gold: Edelman’s trust in the process
A “communications marketing” approach and boosting internal talent has put the agency on the podium.
Gone in six seconds
Short ads: creativity killers or new tools to convey a single-minded message?
![Final Bob[1][1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2017/09/final-bob11-300x172.jpg?a9ca12)
The market for pet parents
Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.
2017 Brands to Watch: Collective Arts’ chameleon can
The Hamilton brewer designs its brand purpose into its labels.
Preparing for brands that talk
With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.
The gin is in
Craft distilling is catching on, and brewers are getting in on the mix.
Why insurance isn’t boring, in six seconds
The Insurance Brokers of Canada’s new digital campaign gets its message across in a flash.
2017 Agency of the Year shortlist revealed
Here is the last batch of finalists for the awards to be handed out in November.
RBC’s new AI assistant moves money for you
Through machine learning, the bank wants Nomi to provide hands-off service and spending insights.
Here is the Digital Agency of the Year shortlist
These 14 agencies are still in the running for DAOY.
Announcing the Media Agency of the Year shortlist
These 10 agencies made the cut heading into the November awards gala.
PR and Design Agency of the Year shortlists are in
Here’s who still has a chance to collect the top prizes at the November gala.
Health Canada and marketing to kids: what you need to know
The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”
Adidas adds Toronto to its global neighbourhood
A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.
