Campaign

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Harvey’s and Bauer ‘reach out’ in a very Canadian way

The QSR attaches payment terminals to hockey sticks to make drive-thrus safer, while also donating proceeds to food banks.

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Kids Help Phone enlists children to write letters to each other

Broken Heart Love Affair’s first campaign aims to help youth deal with their own feelings of stress and isolation during the pandemic.

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Yokohoma recognizes workers who go ‘the extra mile’

The tire brand hadn’t planned to produce new creative this year. That changed when it got an idea to honour people who are on the road delivering essential services.

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Arc’teryx announces new environmental targets

Despite facing some disruption due to the pandemic, the outerwear brand commits to the long-term importance of climate action.

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Mixtape lets clients ‘pay what they can’

The agency creates a model that suits small businesses that need to adapt and marketers who are reluctant to spend.

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Canadian Tire pledges to give communities what they need

The retailer’s ad focuses on helping Canadians hold true to their values even though things are different, while getting the word out about a $5 million relief fund.

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Kraft Heinz Canada donates its ads to small businesses

The CPG uses its peanut butter brand’s “Stick Together” positioning to amplify restaurants’ delivery and takeout services.

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Why a Peroni campaign was swapped for Grolsch in 24 hours

When the Italian beer’s campaign hit a snag due to COVID-19, Smaller Agency used existing shots and a new brand positioning to craft more appropriate ads.

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Lowe’s asks Canadians to let their homes take care of them

The hardware retailer’s new campaign aims to put a more positive spin on staying at home.

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Health organizations recognize their frontline workers

Eight Alberta hospitals show gratitude to doctors and nurses, while the BC Nurses’ Union urges the public to keep them safe.

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RBC joins Tony Chapman on small business podcast

Chatter That Matters will highlight the struggles and triumphs of a different Canadian entrepreneur every week.

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Walmart reinforces commitment to customers and community

Being an essential business means the retailer is staying open, but also has numerous consumer concerns to address.

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Hershey makes socially distant Easter egg hunts

The company maintains support for Ronald McDonald House and families who want a special holiday without social gatherings.

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CAMH gives mental health support from a distance

The hospital gets the word out about how it can still help those facing new hurdles brought on by the pandemic.

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Kruger and Mercedes deliver hygiene products to workers

The brands are utilizing their products and networks to ensure essential frontline staff are well supplied.