Campaign

Ritual

Ritual cooks up a fresh post-pandemic positioning

The food ordering app is launching a rare mass campaign to speak up about the work it has done supporting local restaurants.

NABS

Cossette and NABS take a ‘crack’ at industry burnout

A new film uses an animated cracker to remind people to take care of themselves and their peers.

Mandel

Staples satisfies consumer curiosity about its transformation

The retailer’s new positioning is meant to show customers it has the answers to both the hard and easy questions.

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Tourisme Montreal returns to its European roots

A new campaign shows how the city is similar to other top destinations, and not just as a consolation for those who don’t want to fly.

Romeo Beckham

Canada Goose launches footwear with a show of force

The apparel maker leans into the pillars that have previously proven successful to send a strong message about its new boots.

WestJet-escape-ad

WestJet plans an escape from a typical travel ad

The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.

RBC-HER

RBC engages young fans with a music manifesto

H.E.R. leads an effort championing the creative diversity of Canadian musicians in the bank’s “First Up” program.

BGC-CANADA-MAIN-IMAGE

BGC breaks down barriers in first post-rebrand campaign

The non-profit is familiarizing people with its new name by focusing on the opportunity its breadth of programs provide.

Gravy

Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

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For Nissan, NFTs are more than a token gesture

The automaker taps into the technology to show off the aggressive innovation it has been using to refresh its vehicles.

Girl-Guides

Girl Guides gives campfire tunes the School of Rock treatment

Songs like “Down by the Bay” get a girl-power reboot heading into registration season.

Coors Organic - Beer Picking - Lifestyle2 (1)

Coors opens an orchard for ‘beer-picking’

To promote its young Organic line, Molson Coors took inspiration from fall activities to create its own sampling event.

FCB

FCB finds an inclusive way to mark Orange Shirt Day

The agency developed an unbranded Instagram filter that anyone can use to help educate people about the first National Day for Truth and Reconciliation.

BMO_PW_still_1

BMO shows how good advice leaves clients with no regrets

In its first campaign for its Private Wealth service, the bank is positioning its advisors as peace of mind purveyors.

Cineplex

Cineplex crafts a love letter for moviegoers

Audiences are being courted back to theatres with a campaign that evokes an “escape” to other worlds.