Campaign

Christina-Yu

What Christina Yu sees in her new agency home

The award-winning creative has joined Patrick Scissons as a partner at OstrichCo, which has been evolving its offering.

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Burger King channels classic horror to make the Franken Whopper come alive

The QSR is using social buzz to drive adoption for its ordering app.

Hellmann's Garbage Truck

Why Hellmann’s deployed a fleet of garbage trucks

The Unilever brand brings a new visualization of its food waste message to the streets of Peterborough.

SodaStream-Pepsi

SodaStream keeps things simple for its new flavours

The PepsiCo subsidiary brings Pepsi and 7Up to the beverage platform with a campaign more in-line with their mass appeal.

Pathways

Pathways to Education highlights a growing gap in the classroom

Barriers for students in low-income communities have always existed, but the non-profit’s new campaign shows how the pandemic has made them worse.

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BGC employs NFTs to ‘modernize’ fundraising

Art created by kids is being auctioned off, a way to blend buzzy technology with the organization’s traditional methods.

FountainTire

Fountain Tire finds humour in a failure to communicate

The auto service chain pokes fun at the confusion that can arise from “shop talk” to showcase its own service standards.

OCS-know-a-guy

Ontario Cannabis Store wants you to stop buying from ‘your guy’

Now that stores are up and running in the province, the cannabis retailer’s first campaign shows how silly it is to still buy from the illicit market.

Armstrong

Armstrong turns posts about loving cheese into jingles

Saputo is trying to get consumers to think more about a defining feature of the brand and drive differentiation in the category.

Diwali - all models

Sephora goes bigger with second Diwali campaign

After a stellar reception last year, easing pandemic restrictions are letting the retailer give this year’s campaign a bigger boost.

Partake-main-campaign

Partake makes non-alcoholic beer part of adulthood

A new campaign is trying to build a stronger connection to having fun, while still being mindful of health and responsibilities.

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Pet Valu wants to be more than a mass pet store

The retailer launches a wide national campaign to tap into the communities pet owners are a part of.

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Why Old Style Pilsner is picking up the tab for tuitions

Molson Coors is renewing its push to make the brand as popular with students in Ontario and Quebec as it is in Western Canada.

SickKids

SickKids offers a light of hope amid uncertainty

The latest iteration of the “VS.” platform illustrates the importance of a new hospital in breaking through the anxiety of the unknown.

Double Down Image

KFC believes the Double Down’s reputation precedes it

After ten years, the QSR is bringing its no-bread sandwich by letting the product speak for itself.