Campaign

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How Mini is keeping its community connected

Friendship among drivers is a major draw for the automaker. Virtual meet-ups and content that go beyond cars aims to maintain it.

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Cheerios pivots its Olympic platform to ‘cheer’ on food bank workers

The General Mills brand is finding new uses for ad space and athlete partnerships it had secured for this year’s games.

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Movember focuses on breaking down emotional isolation

The non-profit launches a campaign to help men support each other through mental health challenges they’re facing during the pandemic.

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Tangerine gets ready for what’s next

As financial anxiety grows, the bank’s new campaign aims to soothe short-term client concerns by looking for the end of the tunnel.

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You can now buy Donald Trump branded body bags

Three Canadian creatives are drawing attention to the dangerous repercussions of halting funding to the W.H.O.

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HomeEquity shows what to love about staying home

The financial company’s emotional approach to reverse mortgages gets new relevance for seniors during COVID-19.

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Parachute gets parents to keep cannabis edibles ‘high and locked’

The non-profit shifts its target in response to an uptick in calls to poison control centres.

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Zabiha Halal emphasizes gratitude during Ramadan

The Maple Lodge brand continues to share stories of Canada’s Muslim community, giving thanks for the support they provide.

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The Frontline Fund asks donors to give workers some back up

The campaign drives to a central donation point for Canadians and companies to “cover” the needs of staff at over 100 hospitals.

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Maple Leaf keeps fighting food insecurity and relating to parents

Images of empty fridges and DIY haircuts help the company adapt two of its brand pillars to the pandemic.

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Canadian Paralympic Committee pivots to a different inspiring message

With this year’s games postponed, athletes use their experience with “the world changing overnight” to give Canadians a sense of hope.

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Sunnybrook tells us to work together by staying apart

The campaign gets a national boost from Moneris to show Canadians that distancing is the best way to help the hospital’s fight.

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Metro wants people to get through this together

The grocer looks to ‘tomorrow’ in a campaign celebrating moments of communities supporting each other during the pandemic.

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Granville Island goes behind the scenes of socially distant production

The Molson-owned brewery leans into its history of support for B.C.’s arts and entertainment industry.

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H&R Block wants alternative filing options to feel safe and easy

A campaign updated for a unique tax season aims to give clients confidence in pandemic-friendly services they are using out of necessity.