Consumer Tech

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Is at-home fitness still relevant?

From the C-Suite newsletter: To hold their ground post-pandemic, brands like Peloton and Mirror should avoid mimicking gyms.

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TurboTax opts for an easygoing approach to tax season

The first brand campaign in two years aims to avoid the stress and confusion other tax-prep companies focus on.

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Google looks to be more accessible

A new ad, spoken entirely in Mandarin, is the company’s way of promoting both inclusivity and technical specs.

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Instacart adds Michaels to its delivery options

The delivery service makes art and craft supplies the latest in an increasingly popular lineup of non-grocery retailers.

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Intuit helps put new business owners’ minds at ease

This year’s campaign aims to normalize the financial unfamiliarity many entrepreneurs grapple with, and show how QuickBooks can help.

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Stagwell unveils AR tech to open up the metaverse

ARound aims to help brands turn augmented reality from an individual to a communal experience.

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Google Canada hires Laura Pearce as head of marketing

Making the jump from Twitter, Pearce will lead both consumer-facing and B2B teams for the tech giant.

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Ecobee ‘imagines’ a new brand platform

FCB/Six’s first work for the smart home brand aims to introduce people to complex tech in an emotionally relevant way.

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In Brief: LG to exit smartphone market

Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.

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RedHat takes a consumer-inspired approach to B2B marketing

Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.

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Intuit QuickBooks highlights the tools SMBs need now

The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.

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CES’ biggest innovations may be in the ‘health-conscious’ economy

Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

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Tech that lets shoppers continue to explore in-store

From Shopper Marketing Report: Virtual shopping and interactive maps are also giving brands promo and data opportunities.

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The loyalty play in Uber Direct’s Canadian launch

Bond Brand Loyalty is helping retailers offer same-day rewards, but there are other ways delivery could help programs evolve.

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Jon Hamm chooses Skip Rewards over showbiz awards

The delivery app promotes its new loyalty program by pivoting its messaging to focus on the freedom to do whatever you want.