Consumer Tech
Is at-home fitness still relevant?
From the C-Suite newsletter: To hold their ground post-pandemic, brands like Peloton and Mirror should avoid mimicking gyms.
TurboTax opts for an easygoing approach to tax season
The first brand campaign in two years aims to avoid the stress and confusion other tax-prep companies focus on.
Google looks to be more accessible
A new ad, spoken entirely in Mandarin, is the company’s way of promoting both inclusivity and technical specs.
Instacart adds Michaels to its delivery options
The delivery service makes art and craft supplies the latest in an increasingly popular lineup of non-grocery retailers.
Intuit helps put new business owners’ minds at ease
This year’s campaign aims to normalize the financial unfamiliarity many entrepreneurs grapple with, and show how QuickBooks can help.
Stagwell unveils AR tech to open up the metaverse
ARound aims to help brands turn augmented reality from an individual to a communal experience.
Google Canada hires Laura Pearce as head of marketing
Making the jump from Twitter, Pearce will lead both consumer-facing and B2B teams for the tech giant.
Ecobee ‘imagines’ a new brand platform
FCB/Six’s first work for the smart home brand aims to introduce people to complex tech in an emotionally relevant way.
In Brief: LG to exit smartphone market
Plus, Air Canada calls off Transat acquisition after hitting a regulatory wall in Europe.
RedHat takes a consumer-inspired approach to B2B marketing
Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.
Intuit QuickBooks highlights the tools SMBs need now
The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.
CES’ biggest innovations may be in the ‘health-conscious’ economy
Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.
Tech that lets shoppers continue to explore in-store
From Shopper Marketing Report: Virtual shopping and interactive maps are also giving brands promo and data opportunities.
The loyalty play in Uber Direct’s Canadian launch
Bond Brand Loyalty is helping retailers offer same-day rewards, but there are other ways delivery could help programs evolve.
Jon Hamm chooses Skip Rewards over showbiz awards
The delivery app promotes its new loyalty program by pivoting its messaging to focus on the freedom to do whatever you want.
