Consumer Tech

Mockups Design

RedHat takes a consumer-inspired approach to B2B marketing

Open-source Linux-based software isn’t the most accessible concept, so OneMethod took a different path to make it understandable for clients.

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Intuit QuickBooks highlights the tools SMBs need now

The accounting brand boasts its suite of services in creative aimed at entrepreneurs facing hard economic times.

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CES’ biggest innovations may be in the ‘health-conscious’ economy

Even brands known for TVs and computers recognize innovating in wellness and sustainability is a must to connect with consumers.

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Tech that lets shoppers continue to explore in-store

From Shopper Marketing Report: Virtual shopping and interactive maps are also giving brands promo and data opportunities.

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The loyalty play in Uber Direct’s Canadian launch

Bond Brand Loyalty is helping retailers offer same-day rewards, but there are other ways delivery could help programs evolve.

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Jon Hamm chooses Skip Rewards over showbiz awards

The delivery app promotes its new loyalty program by pivoting its messaging to focus on the freedom to do whatever you want.

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Why Best Buy turned Black Friday into a whole month

The retailer’s holiday campaign began earlier than ever, letting consumers know there’s no rush to get in-demand products and deals.

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Why GoDaddy is passing the baton to entrepreneurs

The web hosting company is tweaking its sports strategy to show a realistic view of what small business owners are facing.

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MoveSnap drops an album to break through the noise

The digital moving concierge service adds more consumer-facing marketing to its B2B approach as it eyes a national expansion.