CPG
-
Fanta overhauls its brand and updates its orange flavour
April 11, 2023 -
Mondoux gets colourful to boost Sweet Sixteen’s profile
April 10, 2023 -
KitKat gives Ramadan bars to Muslim content creators
April 6, 2023 -
A ‘modern’ approach to marketing boosts Conagra’s Q3 results
April 5, 2023 -
Hershey focuses on variety to get parents to hunt for Eggies
April 4, 2023 -
L’Oreal buys Aesop in company’s biggest-ever acquisition
April 4, 2023 -
What does Royale’s carbon neutral certification really mean?
April 4, 2023 -
Purdys gets a bunny to pick its chocolates
April 3, 2023 -
Pepsi goes bold for its new look
March 29, 2023 -
Heinz pulls back the curtain on ‘ketchup fraud’
March 29, 2023 -
Patak’s keeps its call to action simple to sell curries
March 29, 2023 -
Loacker caters to snackers with new peanut butter line
March 29, 2023 -
Two entrepreneurs make a “Splash” with canned water
March 29, 2023 -
Cadbury hides eggs around the world
March 29, 2023 -
More than half of Easter purchases are made two weeks out
March 29, 2023 -
McCormick reports lower profit and ad spend
March 28, 2023 -
Heinz takes to Fortnite to bring attention to soil health
March 27, 2023 -
General Mills is on track for a double-digit ad spend boost
March 23, 2023 -
Believe it or not, Astro is leaning into simplicity
March 21, 2023 -
Becel aims to break out by pushing acts of kindness
March 20, 2023 -
How KD is keeping its spoon gag going in-store
March 15, 2023 -
Clif launches Thins to attract more casual snackers
March 15, 2023 -
Silk builds a strong link to occasion-based usage
March 15, 2023 -
Why David Rocco entered CPG after 20 years of brand building
March 14, 2023 -
Campbell’s boosts marketing and selling spend by 10%
March 8, 2023 -
Dove debuts refreshed body wash at Toronto pop-up
March 7, 2023 -
KD creates a new box for people who eat it with a spoon
March 6, 2023 -
Silk teams up with P.K. Subban to democratize plant-based milk
March 2, 2023 -
In beverage, segmenting category by intensity is key
March 1, 2023 -
Scout drives seafood demand through online and in-store
March 1, 2023 -
Dove rolls out its first refillable deodorant
March 1, 2023 -
2023 Shopper Marketing Forum advisory board named
February 28, 2023 -
Smucker hiked ad spend in Q3 as it remains committed to marketing investment
February 28, 2023 -
Maple Leaf Foods’ little and big changes for sustainability
February 28, 2023 -
Armstrong will let you unlock a year’s worth of shredded cheese with emojis
February 27, 2023 -
Ed Sheeran and Heinz get spicy with latest sauce
February 23, 2023
