Creative

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A celebration of corporate kindness

How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.

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SkipTheDishes gives a virtual tour of generosity

Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.

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Curling Canada gets fans to throw stones from home

Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Which ads did Canadians watch most on YouTube?

Canadian work took six spots on this year’s top 10 list, which shows celebrities and humour still have drawing power.

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Steve Mykolyn’s 30-year-old passion project

How the ad man’s romance with mortality has come to life as a photo book, exhibit, documentary and a soundtrack on vinyl.

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Catching up with Judy John

The global CCO fills strategy in on how she’s navigating new waters over at Edelman.

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Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.

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Gillette shows a transgender man’s first shave

The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.

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Looking beyond the Big Idea

Experts weigh in on how the agency search process is changing and what marketers want from their creative partners today.

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It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

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Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

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Social Engagements: Making Insta-worthy creative

The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.

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Social Engagements: How Snapchat creates connections with AR

The company’s global head of creative strategy chats about why the tech is useful in reaching young Canadians.

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McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.