Creative
Heinz By Nature welcomes the first lockdown babies
The relaunched Kraft Heinz baby food brand is giving out COVID-inspired merch to stand out in a category with no clear leader.
KD adds pumpkin spice to its noodles (and its ecomm push)
Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.
The D2C brand war is on
How do you compete when almost every brand is entering the digital ring? FCB/Six found one way by tapping into dynamic pricing.
Check it out: Public sticks Tom Hanks outside the LCBO
Who’s better at convincing renegades to keep a distance than Hollywood’s favourite neighbour?
The ADCC can rest easy
A 24-hour webathon raised the money needed (and then some) to keep Canada’s oldest industry club alive.
Masks figure prominently in 2020 Cashmere Collection ball
Face masks have become a fashion statement, so naturally the CPG brand is bringing them to its couture runway.
How production houses are getting back to work
With shoots set to resume, companies are streamlining their resources and being more strategic about organizing crews.
A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
SkipTheDishes gives a virtual tour of generosity
Jon Hamm films an ad at home to keep up momentum for the delivery app’s efforts to support its restaurant partners.
Curling Canada gets fans to throw stones from home
Pots and Roombas stand in for rocks as the organization keeps its community strategy going while sports are cancelled.
Are brands ready for a gender-fluid future?
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.
Which ads did Canadians watch most on YouTube?
Canadian work took six spots on this year’s top 10 list, which shows celebrities and humour still have drawing power.
Steve Mykolyn’s 30-year-old passion project
How the ad man’s romance with mortality has come to life as a photo book, exhibit, documentary and a soundtrack on vinyl.
Catching up with Judy John
The global CCO fills strategy in on how she’s navigating new waters over at Edelman.
Creativity comes to the fore
A growing number of below-the-line disciplines are being called upon to deliver big ideas.
