Creative

BeTheChangeScrabbleTiles

How brands can turn cultural moments into meaning

Want to make a social impact but worried about cancel culture? Our experts tell you how.

Growers-cider-campaign

Growers celebrates 100 years with a rebrand and a card game

Arterra’s biggest support for the cider brand in recent years is focused on promoting friendship and energizing it across on-trend beverage categories.

organ-donors

Campaign shows agencies the need for organ ‘Doners’

DonerNorth is playing with its name and hyper-specific advertising references to draw attention to a serious issue.

MarketingAwards2018_9289

2022 Marketing Awards: The Public Service Advertising shortlist revealed

Who, and what, will win an “M” award at the gala this June?

Ukraine

Young Glory posts a new brief for Ukraine

The international creativity competition has halted its annual contest for a vital humanitarian cause.

Levi6

Marrying sales and sustainability

Several brands are showing that environmental goals and business growth doesn’t have to be a one-or-the-other choice.

ROM-main

The ROM’s new work is a stark departure from typical museum marketing

The institution’s campaign from BHLA positions itself around not only having all the answers.

McDonalds

Why Alter Ego is big on virtual LED production

A spec spot for McDonalds using tech from TV sets shows an opportunity to change the commercial production status quo.

Zulu Alpha Kilo (Updated Oct 3)

2021 AOY Silver: Zulu Alpha Kilo takes control of its future

The indie agency is continuing to invest in its people by leaning into a learning culture and focusing on its values.

Proline-OLG

OLG bets on trust to bring players into Proline+

With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.

Tims

Tim Hortons develops a new framework to tell its stories

The QSR is deploying an $80 million investment with a focus on real people to re-spark a deep connection with Canadians.

FELACompV1

In Brief: Director X’s prodco heads to the U.S.

Plus, AntiSocial adds two to support its growth, while Apex and Ruckus grow their client roster internationally.

H_R_Block_Main

H&R Block looks to support bewildered tax filers

The tax prep brand shows how its human experts can help customers through another unique tax filing year.

lockdown-baby

Heinz By Nature welcomes the first lockdown babies

The relaunched Kraft Heinz baby food brand is giving out COVID-inspired merch to stand out in a category with no clear leader.

Pumpkin spice KD

KD adds pumpkin spice to its noodles (and its ecomm push)

Kraft Heinz is not just trolling Starbucks. It’s using the buzzy flavour to find out how customers use its Canteen DTC platform.