Creative
One great ride
As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.
It came from Canada: Part 2
Huggies and HP made a splash on the awards circuit, now learn how (and why) their work is being shipped to new markets.
It came from Canada: Part 1
Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility.
Check it out: Egg Farmers releases ‘Weekday Eggs’
A campaign featuring a cheeky product is for those who believe they are too busy to make eggs during the week.
Stimulant’s annual Gift Guide
Here are the best holiday gifts for you creative folk to geek out on.
Russell Stover runs first Canadian ad campaign
You may not like every flavour in the box, but that’s okay, according to the chocolate brand.
2017 Strategy Awards: Huggies leaves no baby unhugged
The brand launched volunteer hugging programs in hospitals to highlight the power of hugs.
Napa Canada names Reservoir its AOR
The Montreal agency will oversee strategic planning and creative development for the Auto Parts and AutoPro banners.
Leo Burnett, Lg2 win big (again) at the ADCC awards
The agencies each brought home Scarlet Letter awards, in addition to several Golds.
The North Face pushes into street fashion
A campaign celebrating the Nuptse jacket shifts the focus from the mountains to the urban jungle.
Toronto gets a new design shop
Field Trip & Co is led by minds from Bruce Mau Design and SapientNitro.
Jamieson gears up for cold and flu season
The health products brand takes a cross-product approach to boost business impact.
Doritos hits play on original music track
The PepsiCo brand makes noise to mark the return of its Sonic Sour Cream flavour after a 14-year absence.
Check it out: Chartered accountants tackle the ‘internet fad’
A new campaign positions CPAs as having a direct impact on future-proofing businesses.
![Final Bob[1][1]](https://cdn.strategyonline.ca/wp/wp-content/uploads/2017/09/final-bob11-300x172.jpg?1eb2b7)
The market for pet parents
Millennials take pet ownership seriously, creating all kinds of opportunities for brands that know how to reach them.
