Creative
Check it out: Office weirdos and the dreaded file search
Tech startup Yadle pulls out the quirk in a series of awkward video spots.
Creatives’ insights: The brutal honesty behind ‘Give-a-Care’
Lg2′s Chris Hirsch on what drove the project beyond the initial ask.
Did a robot write that ad?
Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?
Creatives’ insights: Why SickKids ‘VS’ meant letting go
Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.
Creatives’ insights: The heart behind ‘Cook This Page’
Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.
Creatives’ insights: Down syndrome’s human side
FCB Toronto’s co-CCOs on targeting a difficult moment in time and staying true to the goal of its campaign.
Your last minute look back on Canada 150
From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.
Back page: Fall TV, AI style
Conflict’s Niall Kelly and Jason Last imagine a world of content programmed by artificial intelligence.
Back page: The only brief you’ll ever need
The&Partnership finds unique inspiration for a brief that works for every project.
True patriot branding
As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.
Check it out: OPG goes inside the reactor
New work from The Hive gets creative with the Darlington Nuclear Generation Station.
Is honesty a brand’s best policy?
From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.
Check it out: Arrive Alive’s sobering reminder
Coasters made from wrecked cars offer up an important message this St. Patrick’s Day.
Back page: Pocket creative director
A can’t-miss cut-out doll, just in time for another awards season.
Waste not, want not
Why brands are riding the wave of conscious consumption.
