Government

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Government of Ontario puts ad vendors into review

A new RFP will establish a qualified pool of agencies that can enter second-stage pitches for government marketing contracts.

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Export Development Canada turns pandemic pivots into a new way forward

Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

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How Metrolinx is getting people to relax on the rails

The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.

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How the LCBO is guiding shoppers to the right pairing

Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.

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No Fixed Address named AOR for CMHC

The fully integrated assignment for the crown corp will be led by the agency’s recently established Montreal office.

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Nova Scotia is making a change that will change lives

Arrivals + Departures had the tricky task of relaying information about a sensitive topic. So the shop looked outward for guidance.

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The scoop on Unilever’s new marketing commitments

Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.

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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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Metrolinx likens ongoing work to an ‘awkward phase’

The transit operator acknowledges the frustrations its projects have caused, but shows them as a step towards progress.

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Competition Bureau to increase enforcement of ‘deceptive’ online ads

The law enforcement agency wants to improve Canadian trust in the online marketplace.

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Nova Scotia Government urges patience with edibles

The public awareness campaign aims to educate consumers that it might take some time before they feel any effects.

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How OLG celebrated the Lunar New Year

The lottery corp combined sentiments of good fortune prevalent during this time of year with value-focused messaging.

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SAAQ keeps the focus on the road

The organization’s latest effort to combat distracted driving shows how the consequences are never-ending.

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Quebec City Tourism picks Lg2 as agency partner

The agency has been tasked with promoting the city as a tourist destination in work reaching global and domestic markets.