Government

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No Fixed Address named AOR for CMHC

The fully integrated assignment for the crown corp will be led by the agency’s recently established Montreal office.

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Nova Scotia is making a change that will change lives

Arrivals + Departures had the tricky task of relaying information about a sensitive topic. So the shop looked outward for guidance.

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The scoop on Unilever’s new marketing commitments

Experts say the global CPG is taking a leadership role by committing to change how it markets certain foods to children.

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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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Metrolinx likens ongoing work to an ‘awkward phase’

The transit operator acknowledges the frustrations its projects have caused, but shows them as a step towards progress.

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Competition Bureau to increase enforcement of ‘deceptive’ online ads

The law enforcement agency wants to improve Canadian trust in the online marketplace.

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Nova Scotia Government urges patience with edibles

The public awareness campaign aims to educate consumers that it might take some time before they feel any effects.

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How OLG celebrated the Lunar New Year

The lottery corp combined sentiments of good fortune prevalent during this time of year with value-focused messaging.

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SAAQ keeps the focus on the road

The organization’s latest effort to combat distracted driving shows how the consequences are never-ending.

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Quebec City Tourism picks Lg2 as agency partner

The agency has been tasked with promoting the city as a tourist destination in work reaching global and domestic markets.

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Lotto 6/49 guarantees ‘O.M.G.’ moments

To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.

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LCBO hopes to find new friends in ‘low’ places

The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.

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Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

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The&Partnership picks up Canada Post business

The agency has created a bespoke team to service the account, working with Junction59 and Tank on fulfilling its mandate.

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SAAQ creates a safety barrier out of a crosswalk

A stunt puts pedestrian safety in the face of drivers as part of a push to reduce the alarming amount of recent collisions.