Government

Proline-OLG

The Hive expands its AOR mandate with OLG

The agency will now handle all digital lottery and casino properties, in addition to continuing its work on Proline.

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London, Ontario is making an offer filmmakers can’t refuse

The city is trying to lure productions by spoofing movies like The Godfather and Fargo in billboards across Toronto.

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BC Securities Commission picks 123w as new agency

The agency has been tasked with leading education and enforcement messaging for at least three years.

playalberta

Play Alberta makes online gambling less scary

The government-run site parodies horror movies to stand out from a deluge of options that aren’t yet legal in the province.

metrolinx

Leo Burnett retains AOR duties for Metrolinx

The agency will continue to lead creative and strategy for the transit operator, as well as the Presto payment system.

EDC

Why Export Development Canada wants businesses to look abroad

A new brand platform from the Crown corporation is showing Canadian companies that the jump to new markets is easier than they think.

Best Short Documentary

Telefilm selects NFA to get people back to the movies

The agency will lead a year-long, 360-degree campaign being conducted as part of a $9 million recovery program.

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SAAQ’s Patrice Letendre goes for cutting edge creativity

Playing the long game, the Marketer of the Year uses shock and humour to make Quebec roads safer.

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SAAQ tries to make drunk driving disappear

Magicians and memes are helping the crown corp get Quebec drivers to consider alternative rides home.

Day

Veterans Affairs broadens the scope of remembrance

A new campaign aims to connect the holiday to more recent missions, peacekeeping and relief efforts at home.

ontariogov

Government of Ontario puts ad vendors into review

A new RFP will establish a qualified pool of agencies that can enter second-stage pitches for government marketing contracts.

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Export Development Canada turns pandemic pivots into a new way forward

Three disparate businesses help the crown corp show how this year’s challenges can lead to future growth.

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

UP_SNS_loop

How Metrolinx is getting people to relax on the rails

The latest in the transit operator’s safety campaign is helping UP Express handle the two-pronged downturn in transit and air travel.

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How the LCBO is guiding shoppers to the right pairing

Tapping into local support is one way Ontario’s alcohol retailer is trying to make shopping as stress-free as possible.