Trends
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Influencer endorsements: good idea, bad idea?
November 21, 2023 -
The ESG agenda is under pressure
October 17, 2023 -
Four ways brands can appeal to Gen Z now
October 10, 2023 -
CMOs remain optimistic despite complicated times
September 19, 2023 -
2SLGBTQ+ representation is good for business
July 25, 2023 -
Canada’s going grey. Now what?
July 11, 2023 -
How to make your relationship with Gen Z stick
July 11, 2023 -
Who is the ‘channel shifter’?
July 5, 2023 -
Why health marketing is having its awards show breakout
June 16, 2023 -
The hybrid workplace disconnect
May 30, 2023 -
Q&A: Doug Stephens on how retailers can stay relevant
May 2, 2023 -
Non-alcoholic drinks go from trend to innovation driver
April 12, 2023 -
The future consumer: what will they be like in 2024?
May 20, 2022 -
Who buys from Amazon’s subscription service?
February 25, 2022 -
Brands need to acknowledge the shift to values-based consumption
December 16, 2021 -
Brands have one chance to make a first digital impression
December 3, 2021 -
Trends to Watch: Urban concepts, brand pairings and freelance collectives
November 24, 2021 -
The Big Quit
November 16, 2021 -
Where Birks and Mejuri have felt the impacts of COVID-19
August 18, 2020 -
Who is the post-pandemic consumer?
May 25, 2020 -
Preparing for forever beta
March 5, 2020 -
Consumers in 2020 and beyond
January 10, 2020 -
Loblaw grows its digital shelf
November 27, 2019 -
Coca-Cola’s specialty sodas pop up outside the pop aisle
August 7, 2019 -
The scoop on Baskin-Robbins’ deal with Netflix
July 10, 2019 -
Canadian TV networks dive into streaming waters
July 5, 2019 -
Maison Riviera expands distribution of Vegan Delight
May 29, 2019 -
Retail as a community hub
May 8, 2019 -
Keep your eyes on branding to soar above rivals
January 15, 2019 -
What is on the minds of Canada’s marketers?
January 15, 2019 -
How to tailor your strategy to Gen Z
January 14, 2019 -
Marketing in the Age of Anxiety
January 4, 2019 -
Enter the Parka Wars
September 28, 2018 -
How to harness the pratfall effect
August 21, 2018 -
AI trends to watch
June 28, 2018 -
The Quick Fire: Essential trends for marketers
March 6, 2018
