Buzzworthy in 2012
Which campaigns, pop-culture tie-ins and celebrity spokespeople made big splashes this year?
Pop-culture tie-in of the year: Heart and Stroke
The non-profit’s bold zombie campaign got everyone talking about CPR.
Best brand use of celebrity athletes: Dove & Sport Chek
These macho men were the perfect match for each brand.
Breakout social media site of the year: Pinterest
The image-sharing website took the Internet by storm in 2012.
Sequel of the year: BMW
Cundari’s thrilling campaign for the new M5 topped its predecessor.
Bravest campaign of the year: McDonald’s
The fast-food chain parlayed vulnerability into global exposure.
