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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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The Next Big Thing in measurement

How legacy research companies are sparking a rebirth of audience measurement.

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The Next Big Thing in research

As the field begins to see more traction, players in neuromarketing look to automate their tech.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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The Next Big Thing in artificial intelligence

New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.

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Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.

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Manufacturing culture

How Canada’s network agencies are building and maintaining their creative cultures in a time of global change.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

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Fall TV’s balancing act

Broadcasters aim to draw eyes (and advertisers) with rejigged schedules, fresh content and digital streamers.

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Fall TV: What’s in it for the buyers?

From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters