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Retail innovation in a year of digital pivots

By thinking outside (and inside) the box, brands like General Assembly and Duer emerged as pandemic success stories.

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Cashing in on advancements in frictionless shopping

From Shopper Marketing Report: For retailers chasing convenience and speed, are contactless concepts the new Holy Grail?

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Agencies work to create a legacy, not a moment

To create lasting change, shops are rewiring everything from their organization and culture to behaviour and thinking.

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Brands begin the process of learning and listening

To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.

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Innovation under the microscope

Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.

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CSR reaches a tipping point

How the events of 2020 hastened the rise of stakeholder capitalism and reshaped the meaning of corporate purpose.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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The Next Big Thing in measurement

How legacy research companies are sparking a rebirth of audience measurement.

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The Next Big Thing in research

As the field begins to see more traction, players in neuromarketing look to automate their tech.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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The Next Big Thing in artificial intelligence

New ways brands are using AI to find efficiencies, launch products and get closer to customers.

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Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.

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Creativity comes to the fore

A growing number of below-the-line disciplines are being called upon to deliver big ideas.