TJ Flood scores an all-star strategy
Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.
She the North
We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.
Connie Morrison breaks bread with skeptics
We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.
Krafting icons
We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.
Oliver Walsh gives Aritzia a digital makeover
We’re rolling out our Marketers of the Year all week. First up, the fashion brand’s first CMO has led it into uncharted digital waters.
The 2013 Marketers of the Year revealed
This year’s top marketers include overall winner Duncan Hannay of Scotiabank, Kraft’s Kristi Murl, Livia Zufferli of Target, Ubisoft’s Lucile Bousquet and AutoTrader’s Ian MacDonald.
Marketers of the Year: Duncan Hannay takes ‘richness’ to the next level
As this year’s overall winner, the SVP and head of Canadian marketing at Scotiabank evolves its well-known tagline and further boosts sponsorships in a stellar year for the bank.
Marketers of the Year: Kristi Murl changes things up at Kraft
The company’s youngest marketing director rejuvenated the tired beverage mix category with quirky campaigns for Mio that entertain the elusive millennial male.
Marketers of the Year: Livia Zufferli’s juggling act
In a fierce retail landscape, Target’s VP marketing is showing love to Canadians to gain share of heart and wallet.
Marketers of the Year: Lucile Bousquet shows her game face
Ubisoft’s director of marketing looks local to create campaigns that stir rivalry and immerse players in real-world competition.
Marketers of the Year: Ian MacDonald puts AutoTrader’s digital foot forward
Using creativity and analytics, the director of marketing tackled sensitive PR issues, navigated a thorny path to online and built a rich customer review platform.
Marketers of the Year 2012
Mary De Paoli and Sun Life take the top prize, plus winners from P&G, Sport Chek, Shoppers Drug Mart and L’Oréal Canada.
Marketers of the Year: There’s something about Mary De Paoli
As this year’s overall winner, Sun Life’s CMO brings soul to insurance.
Marketers of the Year: David Grisim’s golden year
The leader behind P&G’s biggest multi-brand campaign for the Olympics tackles diversity and inclusion.
Marketers of the Year: Marie-Josée Lamothe’s digital domination
L’Oréal’s CMO conquers the beauty market with a content-driven, digital-first approach to marketing.
