Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
CASSIES Grand Prix: Proving the power of hugs
The diaper brand capitalized on its name to become the champion hugger.
CASSIES Bronze: Koodo makes a positive case
Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.
CASSIES Gold: Nissan conquers all conditions
The car brand took on winter in a warm, folksy tone to sell its Rogue CUV.
CASSIES Silver: Interac stays in the black
The campaign by Zulu Alpha Kilo is recognized for its sustained success.
CASSIES Gold: Swapping gifts for Skittles
The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.
CASSIES Gold: Love is in the Doritos chip bouquet
BBDO reimagined the classic Valentine’s Day gift to promote its limited-time ketchup flavour.
CASSIES Silver: Leon’s turns street furniture into discounts
Taxi’s coupon scheme placed the furniture retailer on the Quebec map.
CASSIES Bronze: Interac’s debt-free January
Zulu Alpha Kilo’s campaign cut through the Christmas cheer by presenting a less joyous January.
CASSIES Silver: Shock Top has no filter
Anomaly and Shock Top made the most of an orange slice with an attitude.
CASSIES Silver: Cineplex prioritizes pleasure
Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.
CASSIES Bronze: Milk West’s snackable content
DDB’s branded content reminded teens to drink their milk.
CASSIES Silver: McDonald’s stirs up a winning rivalry
Cossette and the QSR built a campaign around a special burger to test on Bruins fans.
CASSIES Bronze: Super C will not compromise
Publicis Montreal and the grocery chain targeted smart shoppers with a new spokesperson.
CASSIES Silver: Spotify’s musical locales
Anomaly and the music streaming service created friendly neighbourhood playlists.
