Screen Shot 2020-02-19 at 2.03.43 PM

Preparing for forever beta

From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.

Milestones

Consumer insights via Slack

Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.

NEW1_1

Indigo gets Thoughtfull about new gifting brand

The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.

heineken

Brewers tap into new occasions

How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.

colourjudyMay2018

Catching up with Judy John

The global CCO fills strategy in on how she’s navigating new waters over at Edelman.

Game of Thrones

Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

Gillette

Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

MOCZ25

Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

Vermont

Canadian Tire’s fancy new range

The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.

optimumtogetherad

Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

adam levine

Male grooming is booming

Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.

Genesis-RibbonCutting-Terminal12018-12-18-8859

Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

Soar-main

Keep your eyes on branding to soar above rivals

Keith Johnston, VP and research director at Forrester, on how to bring your brand to a new level.

Riedel-02-Sept2018

Steam Whistle brews up big changes

The once-niche beer brand is exploring a further push into experiential and expanding its product portfolio.

Image 1clip1

To make things better, make better things

Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.