Trend to watch: The rise (and return) of holograms
Digital boards sporting holographic images are making a comeback, but do they go beyond PR tools?
The NoLo (craft) beer wars heat up
Drinkers no longer have to sacrifice taste for health, with new no- or low-alcohol beverages that are actually palatable.
Recommerce expands beyond fashion
The resale market is on the rise, as the stigma attached diminishes and consumers search for a sustainable path.
Hot trends to cool earth
Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer’s radar.
How agencies are rethinking the office
From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.
The rise of ‘calmtainment’
As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.
Why grocers and restaurants are teaming up on prepared meals
Retailers are bringing more culinary chops to stores to enhance their meal offerings.
Will that be cash, credit or pay later?
From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.
Consumer insights via Slack
Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.
Indigo gets Thoughtfull about new gifting brand
The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.
Brewers tap into new occasions
How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.
Catching up with Judy John
The global CCO fills strategy in on how she’s navigating new waters over at Edelman.
Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
Brands court the modern man
How companies that once contributed to images of toxic masculinity are trying to be part of the solution.
Retail as a community hub
The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.
