Preparing for forever beta
From the Tech newsletter: Constantly updated connected technology could result in new ownership models and consumer relationships with brands.
Consumer insights via Slack
Agency Juliet worked with Milestones to message consumers on an ongoing basis, using those findings to shape a new platform.
Indigo gets Thoughtfull about new gifting brand
The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.
Brewers tap into new occasions
How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.
Catching up with Judy John
The global CCO fills strategy in on how she’s navigating new waters over at Edelman.
Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
Brands court the modern man
How companies that once contributed to images of toxic masculinity are trying to be part of the solution.
Retail as a community hub
The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.
Canadian Tire’s fancy new range
The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.
Loblaw’s Optimum-ized digital ad approach
How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.
Male grooming is booming
Brands, from global giants like L’Oreal to start-ups like Consonant, are marketing more to men. And it’s starting to pay off.
Genesis Motors shifts marketing into high gear
The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.
Keep your eyes on branding to soar above rivals
Keith Johnston, VP and research director at Forrester, on how to bring your brand to a new level.
Steam Whistle brews up big changes
The once-niche beer brand is exploring a further push into experiential and expanding its product portfolio.
To make things better, make better things
Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.
