Spring 2021
Creative Report Card
Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the “acts, not ads” code.
Creative Report Card 2021: FCB will stop at nothing
How the agency sells clients on ambitious ideas before fully knowing how to deliver on them.
Creative Report Card 2021: The WFH experiment
One year into the pandemic, how has quarantine impacted creativity and relationships?
Creative Report Card 2021: The Planners’ Review
The CRC’s highest-ranked strategists wax lyrical about the insights behind each other’s work.
The 2021 Creative Report Card
Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.
Creative Report Card 2021: Go behind the scenes of ‘Go Back to Africa’
How the creatives who worked on the campaign overcame the risk of confronting hate head-on.
Features
Innovation under the microscope
Strategy’s CMO Council offers insight into where marketers are applying agility and ingenuity to their content and innovation strategies.
AToMiC Awards
AToMiC 2021: Culture Kings
Here is the work that fed into the cultural context and won over consumers with clever engagement plays.
AToMiC 2021: Making tech accessible for all
An idea that transcended advertising by solving inequality issues for the sake of the greater good.
AToMiC 2021: Quick off the mark
Drawing attention to the work that was first (or fast) to jump on a conversation or moment within the cultural sphere.
AToMiC 2021: Direct attention
AToMiC ideas that were tailored to get audiences to think, act or listen intently.
AToMiC 2021: Design to the rescue
How one brand chartered unfamiliar territory with a familiar brand identity.
Upfronts
Why grocers and restaurants are teaming up on prepared meals
Retailers are bringing more culinary chops to stores to enhance their meal offerings.
How agencies are rethinking the office
From WeWork offices and hybrid models to whole networks being under one roof, talent will be returning to spaces that are meaningfully different from what they left.
Hot trends to cool earth
Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer’s radar.
The New Establishment
New Establishment Innovators: Tennile Cooper’s epic venture to fuel startups
The mentor and founder of She Is Epic is funding female entrepreneurs.
Editor's Note
What’s next is still a massive question mark
Strategy editor Jennifer Horn asks: the workplace is ripe for change, but will the industry bite?
Upfronts
The rise of ‘calmtainment’
As the pandemic boosts interest in wellness apps and platforms, brands are layering health-focused messaging into their content plays.
