Articles Tagged ‘48North’

Cannabis 2.0

Cannabis marketing: It’s all about the gatekeeper

In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.

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Hexo to diversify product lineup by acquiring 48North

The latest consolidation in the cannabis industry aims to prime the company for international expansion.

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View from the C-Suite: 48North’s content-driven product strategy

Chief growth officer Kirsten Gauthier used the Latitude content platform to generate awareness and insights for a future product line.

48North Cannabis Co--48North Launches Cannabis Accessories Brand

48North is bringing cannabis products to Thoughtfull

Indigo’s new ecommerce platform is now selling a selection of accessories curated by the cannabis company.

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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.