Articles Tagged ‘Agence Rinaldi’

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The latest Subaru Outback gets returned to the wild

The automaker personifies its new model as a predator set free in its natural habitat to attract younger, outdoorsy drivers.

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2020 MOY: Ted Lalka sets the stage for Subaru

How the long-time marketer leaned on messages of safety and trust during a year of reckoning.

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Subaru shows the upside of being big

The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.

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Subaru’s two-pronged approach to building awareness

The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.

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Subaru shows the Impreza as a cure for boredom

The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.

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Subaru pits the Outback against a goat

The automaker’s biggest vehicle launch takes a different perspective on ‘performance’ to get the new model and its brand to stand out.

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Up to the Minute: One Show submission changes

Plus: Another agency buy for CHR Group, new offices for Vibrant and Ariad and other news you might have missed.