Up to the Minute: One Show submission changes

Plus: Another agency buy for CHR Group, new offices for Vibrant and Ariad and other news you might have missed.


The marketing world never sleeps, which means there are bound to be things that fly under your radar. To make sure you’re up to speed, here’s some news you might have missed over the last two weeks.

Hires, promotions and changes

UTTMdotNew York-based network The CHR Group has acquired Toronto brand and design agency Profis and will be folding its operations into Idea Workshop. This is the second acquisition for CHR this month, with Halifax-based Colour joining the group last week.


Following the news last week that it had been acquired by U.S. investment firm High Road Capital PartnersAriad Communications has announced the opening of the first U.S. office of Ariad Health. Located in Chicago, the new location for the healthcare-focused PR firm will allow it to better serve its growing U.S. client base.

UTTMdotAurelieQuebec-based Agence Rinaldi has named Aurélie Pinceloup (pictured, right) as its new general manager. Pinceloup joined the agency in 2013 as social and interactive media director. Maurice Rinaldi, who will remain president of the 21-year-old agency, said in a release that the promotion was made to strengthen the management team and prepare the agency’s succession.

UTTMdotEnvironics Communications has added a pair of new staff members in Toronto. Julia Budahazy, who spent the last 13 years at Ariad, has been hired as an account director. Eric McLean, who comes off a stint at Veritas after three years at Hill+Knowlton, has been hired as a consultant.

UTTMdotFull service digital agency Vibrant has opened the doors on a new office in Toronto to be led by Greg Baumken, director, and Allyson Nowakowski, assistant director. The agency, which was founded in Montreal in 2006 and also has a Vancouver office, hopes a presence in Ontario will better allow it to serve clients such as Diageo, Sleeman, Danone and Bayer. In anticipation of its upcoming tenth anniversary, Vibrant has also launched a new website and visual identity.

UTTMdotone-show-gold-pencilEntries for The One Show have been opened several months early as The One Club announced a number of changes for this year’s awards. The organization has implemented a new, quarterly entry system with deadlines in August, September and November, with one shortlist coming in October and another in April. The change has been made so agencies can enter work whenever it is available and to take some of the pressure off of judges, who can review the work “when it’s topical.” A number of new categories have also been added to the PR awards, including Consumer, CSR, Non-Profit, Innovation and Craft.


New business

UTTMdotShine PR has added Montreal-based jewellery retailer DelilahK to its growing base of beauty and lifestyle clients. The PR firm will be helping the retailer increase awareness for its e-commerce offering outside of Quebec with a strategy that will extend across North America.

UTTMdotThe Canadian Vintners Association has named Zenergy Communications as its new agency of record following a competitive RFP. The agency’s work will focus on developing a branding campaign for domestic wine, set to launch some time in the fall, promoting wine produced in Canada to “the next generation of wine drinkers.”



UTTMdotterrySellwoodBlue Ant-owned Cottage Life Media announced that president Terry Sellwood (pictured, right) will be retiring in August, with editor and VP of content strategy and development Penny Caldwell being promoted to publisher, and executive editor Michelle Kelly taking the role of editor. In addition to Cottage Life magazine, the company also publishes Outdoor Canada and runs a TV channel.

UTTMdotHome Depot has selected a pair of new media partners following a lengthy review: Carat and digitally-focused iProspect, both part of the Dentsu Aegis Network. Carat also handles media for Home Depot in the U.S. The account was previously held by ZenithOptimedia, which first won the account in 2012.

UTTMdotPHD has won the media business for The Ontario Government following a six-month, competitive review.

UTTMdotCorus Entertainment has posted a loss for Q3, reporting a 5% drop in consolidated revenues. Losses were reported in all segments of its radio and television business, except when it came to “merchandising, distribution and other TV revenues.”

UTTMdotSports magazine publisher SBC Media has filed for bankruptcy. The company, which published Snowboard CanadaSBC Skateboard, SBC Surf and Windsport, laid off all of its 17 full-time staff members.