Articles Tagged ‘Alistair Kidd’

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Kronenbourg samples a new approach for the holidays

To capitalize on growing “year-round” beer consumption, Carlsberg has been enforcing a premium positioning by activating at holiday markets.

Carlsberg-back

Carlsberg welcomes friends back to the bar

The brewer is using personalized invitations and free food to entice friends to meet up for a drink again.

Somersby Farmers- Market-A New Way for An Old-Age Tradition - Co

Somersby opens its own farmers market

Looking to keep up growth in the category, Carlsberg’s cider brand leans on local roots to create trial for new product innovations.

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Johnnie Walker wants to come over

Want to be more savvy with your Scotch sipping? The brand’s got you covered with its mentorship program.