Articles Tagged ‘Alter Ego’
SHN is trying to close a massive gap in donations to Scarborough hospitals
A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.
Why Alter Ego is big on virtual LED production
A spec spot for McDonalds using tech from TV sets shows an opportunity to change the commercial production status quo.
Mastermind Toys launches first-ever brand campaign
With kids and parents feeling a “deficit,” the retailer is highlighting the importance of play.
Destination Ontario wants to inspire European wanderlust
Instead of expats returning to Germany and the U.K., the tourist board wants friends and family to reunite here.
Benchmark is next in Home Hardware’s plan to build up private brands
After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.
WestJet plans an escape from a typical travel ad
The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.
Canada Life recalls the historical benefit of expertise
The insurer begins to tell the story of its new singular brand after combining divisions last year.
RBC’s effort to empower Canada’s young workforce
A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.
Sun Life takes a page from lifestyle brands
The financial and insurance co aims to modernize with its latest content play.
CASSIES Silver: Koodo spices up the telco category
Koodo broke into the market with industry firsts such as no contracts, not to mention fun mascot El Tabador.
CASSIES Silver: Subaru’s rallying cry for increased sales
The auto brand put the “sport” back in SUV, engaging families with a twist on the typical test drive.
CASSIES Silver: Raptors embrace northern identity
“We the North” came to life in just two weeks, but still managed to generate 546 million impressions.
Redefining progress
Prince Edward County wants to make city dwellers long for a simpler, more authentic experience.
