Articles Tagged ‘Alter Ego’
WestJet plans an escape from a typical travel ad
The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.
Canada Life recalls the historical benefit of expertise
The insurer begins to tell the story of its new singular brand after combining divisions last year.
RBC’s effort to empower Canada’s young workforce
A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.
Sun Life takes a page from lifestyle brands
The financial and insurance co aims to modernize with its latest content play.
CASSIES Silver: Koodo spices up the telco category
Koodo broke into the market with industry firsts such as no contracts, not to mention fun mascot El Tabador.
CASSIES Silver: Subaru’s rallying cry for increased sales
The auto brand put the “sport” back in SUV, engaging families with a twist on the typical test drive.
CASSIES Silver: Raptors embrace northern identity
“We the North” came to life in just two weeks, but still managed to generate 546 million impressions.
Redefining progress
Prince Edward County wants to make city dwellers long for a simpler, more authentic experience.
