Articles Tagged ‘Alter Ego’


DFO says everybody likes milk

The Dairy Farmers of Ontario is leaning on the universality of the insight, and having some out-of-home fun in downtown Toronto.


Galen Weston puts his money where his mouth is in a pitch for PC Coffee

A real off-camera discussion inspired an ad in the CEO’s latest turn as a pitchman.


CIBC sets its sights on the ambitions of new parents

The latest group to get some guidance in the bank’s new brand platform is young couples nervous about starting a family.


Nissan shows off design innovation in a space age lab

The automaker goes beyond the function of its tech advancements to show drivers why its worth getting excited about.


BMO kicks off a new soccer campaign with a Team Canada star

Alphonso Davies is helping the bank enforce its connection to the game ahead of a historic World Cup for Canada.


Philadelphia’s new take on heaven

Kraft Heinz wants cream cheese to stay on the breakfast menu as pandemic routines change.

Screen Shot 2022-01-13 at 11.10.32 AM

SHN is trying to close a massive gap in donations to Scarborough hospitals

A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.


Why Alter Ego is big on virtual LED production

A spec spot for McDonalds using tech from TV sets shows an opportunity to change the commercial production status quo.


Mastermind Toys launches first-ever brand campaign

With kids and parents feeling a “deficit,” the retailer is highlighting the importance of play.


Destination Ontario wants to inspire European wanderlust

Instead of expats returning to Germany and the U.K., the tourist board wants friends and family to reunite here.


Benchmark is next in Home Hardware’s plan to build up private brands

After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.


WestJet plans an escape from a typical travel ad

The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.


Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

When Canadian Tire set out to create
a dreamy winter wonderland for its
winsome, heartwarming Christmas
tale, there was only one problem: they
were shooting in August. Alter Ego was
tapped to bring the storybook world to
life – and to add a lot of snow.

The New Collaborators: Alter Ego

The post shop’s full-service offering delivers ambitious briefs on budget


RBC’s effort to empower Canada’s young workforce

A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.