Articles Tagged ‘Alter Ego’
DFO says everybody likes milk
The Dairy Farmers of Ontario is leaning on the universality of the insight, and having some out-of-home fun in downtown Toronto.
Galen Weston puts his money where his mouth is in a pitch for PC Coffee
A real off-camera discussion inspired an ad in the CEO’s latest turn as a pitchman.
CIBC sets its sights on the ambitions of new parents
The latest group to get some guidance in the bank’s new brand platform is young couples nervous about starting a family.
Nissan shows off design innovation in a space age lab
The automaker goes beyond the function of its tech advancements to show drivers why its worth getting excited about.
BMO kicks off a new soccer campaign with a Team Canada star
Alphonso Davies is helping the bank enforce its connection to the game ahead of a historic World Cup for Canada.
Philadelphia’s new take on heaven
Kraft Heinz wants cream cheese to stay on the breakfast menu as pandemic routines change.
SHN is trying to close a massive gap in donations to Scarborough hospitals
A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.
Why Alter Ego is big on virtual LED production
A spec spot for McDonalds using tech from TV sets shows an opportunity to change the commercial production status quo.
Mastermind Toys launches first-ever brand campaign
With kids and parents feeling a “deficit,” the retailer is highlighting the importance of play.
Destination Ontario wants to inspire European wanderlust
Instead of expats returning to Germany and the U.K., the tourist board wants friends and family to reunite here.
Benchmark is next in Home Hardware’s plan to build up private brands
After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.
WestJet plans an escape from a typical travel ad
The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.
Canada Life recalls the historical benefit of expertise
The insurer begins to tell the story of its new singular brand after combining divisions last year.
The New Collaborators: Alter Ego
The post shop’s full-service offering delivers ambitious briefs on budget
RBC’s effort to empower Canada’s young workforce
A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.
