Articles Tagged ‘Alter Ego’

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SHN is trying to close a massive gap in donations to Scarborough hospitals

A big integrated campaign looks to change the fact that despite making up a quarter of Toronto’s population, the area’s hospitals get only 1% of charitable giving.

McDonalds

Why Alter Ego is big on virtual LED production

A spec spot for McDonalds using tech from TV sets shows an opportunity to change the commercial production status quo.

Mastermind-toys

Mastermind Toys launches first-ever brand campaign

With kids and parents feeling a “deficit,” the retailer is highlighting the importance of play.

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Destination Ontario wants to inspire European wanderlust

Instead of expats returning to Germany and the U.K., the tourist board wants friends and family to reunite here.

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Benchmark is next in Home Hardware’s plan to build up private brands

After giving BeautiTone a new positioning, the tool brand gets a relaunch touting versatility.

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WestJet plans an escape from a typical travel ad

The airline begins looking to international travel with a campaign that applies its helpful positioning to travellers who are a bit out of practice.

Canada-Life

Canada Life recalls the historical benefit of expertise

The insurer begins to tell the story of its new singular brand after combining divisions last year.

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RBC’s effort to empower Canada’s young workforce

A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.

sunlifeturntable

Sun Life takes a page from lifestyle brands

The financial and insurance co aims to modernize with its latest content play.

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CASSIES Silver: Koodo spices up the telco category

Koodo broke into the market with industry firsts such as no contracts, not to mention fun mascot El Tabador.

Cassies 2014 - Subaru Forester Family Rally Creative Elements

CASSIES Silver: Subaru’s rallying cry for increased sales

The auto brand put the “sport” back in SUV, engaging families with a twist on the typical test drive.

WethenorthIMG

CASSIES Silver: Raptors embrace northern identity

“We the North” came to life in just two weeks, but still managed to generate 546 million impressions.

PEC

Redefining progress

Prince Edward County wants to make city dwellers long for a simpler, more authentic experience.