Articles Tagged ‘BCON EXPO 2015’

_MG_7563_sm

BCON wrap: seven lessons on branded content

From how to work with The Onion to creating “content on steroids,” here are a few key takeaways from yesterday’s event.

VW

BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

Simmons

BCON bits: Giving brands some character

Ahead of his talk at BCON Expo, Robert Lambrechts on how products can be characters in films like Intel’s latest project.