Articles Tagged ‘Black & Abroad’

Go Back to Africa

Black & Abroad and FCB/Six win Advertising Best of Show

“Go Back to Africa” goes back to the podium, while Rethink, John St., Cossette, FCB, Lg2 and Sid Lee celebrate several Gold wins on the final day of Marketing Awards Week.

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FCB/Six wins Grand Prix at 2020 AToMiC Awards

The agency takes the top prize for “Go Back To Africa,” while Rethink wins the most trophies overall.

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2019 Digital AOY Gold: FCB goes back to Gold

How the four-time winning agency is maintaining momentum with the help of data and digital sister shop FCB/Six.

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FCB/Six wins the 2019 Strategy Awards Grand Prix

The agency took the top prize for its work on the insights-driven “Go Back To Africa” campaign for Black & Abroad.

Go Back to Africa

2019 Strategy Awards: Content flows from data stream

How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.

Black&Abroad

Cannes 2019: FCB/Six medals again, this time in Mobile

CCO Ian MacKenzie on Canada’s potential in the category following the Bronze win.

Black&Abroad

Cannes 2019: FCB/Six wins Grand Prix in Creative Data

The agency took the top prize for Black & Abroad’s “Go Back To Africa,” while FCB Toronto won a Gold in the first edition of the Creative Strategy Lions.

Black&Abroad

Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.