Performance Art took the top prize at this year’s Shopper Innovation + Activation Awards.

The agency won this year’s Grand Prix for “The Black Elevation Map,” a campaign for travel brand Black & Abroad that involved the creation of an interactive map that visualized over 330 million points of data on population distribution, Black-owned businesses and cultural institutions. The map helped deliver on Black & Abroad’s goal of curating Black-centric travel experiences, while also giving travellers a tool to help them support Black-owned businesses and attractions while on their journeys.

The campaign also won Gold in the Data, Design and Tech Savvy categories, as well as four Silvers.

Selected by a jury of industry experts, the Shopper Innovation + Activation Awards recognize innovative and collaborative achievements across shopper marketing, retail, brand activation and experiential. This year’s awards were given out at a gala in Toronto on Monday, which took place following this year’s Shopper Marketing Forum.

Outside of the Grand Prix, Rethink walked away with 16 Gold wins, the most of any agency at the show. It won for work with Decathlon, IKEA, McCain Foods, Penguin Random House, Purdys, Scotiabank and YWCA Metro Vancouver.

FCB Canada also had three Gold wins for OLG, with FCB/Six, Citizen Relations, FUSE Create, Zulu Alpha Kilo and Touche! also among the Gold winners.

The full list of Gold, Silver and Bronze winners can be found on the SIA Awards website.