Articles Tagged ‘Fuse Create’

Gravy

Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

CIBCAmbitions

Why CIBC is letting ambitions soar in its rebrand

A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.

Ricola-image

Ricola looks for its everyday efficacy voice

The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.

CCC

Childhood Cancer Canada adds a human touch to clinical trials

The non-profit loses the jargon around new treatments in favour of powerful stories.

Ricola Menthol Centres Super Bowl-main

Ricola keeps its efficacy push going outside of cold season

The lozenge brand is thinking about other reasons people get a sore throat to continue building share in a declining category.

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Air Miles prepares for takeoff with new agency roster

Broken Heart Love Affair will lead brand strategy, with Fuse Create, Media Experts and Ogilvy on experiential, media and PR.

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2020 Agency Holiday Cards: part one

How are some agencies making the most of this year’s unusually unfestive season?

BackPage.NovDec2020

Back Page: FUSE Create puts a positive spin on a year we’d rather forget

The Toronto-based agency invites readers to recite lines bound to make them feel at least a little better about 2020.

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Gaviscon feels good about nausea

The brand looks to transfer its equity in heartburn to a new category and take share away from Gravol.

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Purolator pivots to ‘delivering promises’ at home

As the B2B side of its business takes a hit, the courier takes a consumer-focused approach to its services and marketing.

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Fuse rebrands and streamlines creative approach

The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.