Articles Tagged ‘Fuse Create’

Air Miles

Pomp and Circumstance named PR AOR for Air Miles

The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.

Sinai-Health-campaign

Sinai Health wants to convey the breadth of its services

The hospital’s foundation is using welcoming language to be more flexible in its storytelling.

VitaBeans-melatonin

Nestle keeps VitaBeans’ messaging simple

The focus is on the bean format as the CPG goes after a younger vitamins and supplements user.

SHF

Fuse Create named AOR for Sinai Health Foundation

The agency anticipates hiring across departments to serve the account, with its first work expected later this year.

hilton

Hilton sets up a hotel off the third green

The company is activating at the RBC Canadian Open with an experience that shows off several of its hospitality brands.

Linda-Carte-HR-V2

Fuse Create names Linda Carte as new CD

The industry veteran takes the reins on the agency’s creative operations at a time of high momentum and growth.

SleepEze_2

Sleep-Eze wants you to dream of a good night’s sleep

Focusing on the joy that comes with being rested in the morning aims to help the OTC brand break from category norms.

Conflict Holiday Booster - Box and Bottles cropped copy

2021 Agency Holiday Cards: Part One

Family feuds take center stage in the first pair of holiday greetings from Conflict and Fuse Create.

Agency Group Photo - Fuse Create

2021 Small AOY Bronze: Fuse Create turns heads

How the agency’s “radical” decision to fundamentally change its product, reputation and culture has paid off.

Rethink NEW AGENCY PHOTO (Sept 24)

Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.

Gravy

Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

CIBCAmbitions

Why CIBC is letting ambitions soar in its rebrand

A massive effort behind the new look aims to speak to 95% of Canadians about achieving their dreams over the next six weeks.

Ricola-image

Ricola looks for its everyday efficacy voice

The lozenge brand is in market during a shoulder season to test warm-weather messaging and offset a big category downturn.

CCC

Childhood Cancer Canada adds a human touch to clinical trials

The non-profit loses the jargon around new treatments in favour of powerful stories.

Ricola Menthol Centres Super Bowl-main

Ricola keeps its efficacy push going outside of cold season

The lozenge brand is thinking about other reasons people get a sore throat to continue building share in a declining category.