Fuse Create adds five brands to its client roster
Indie creative shop Fuse Create has added five new clients to its roster: Gay Lea Foods, Fujifilm, Metro Toronto Convention Centre, Grenade and Chartwell.
Gay Lea Foods is a Canadian farmer-owned dairy co-operative that was previously linked with Blackjet. Fuse will be the creative and strategic lead for the CPG’s butter, sour cream and whipped toppings brands, with a digital awareness campaign launching this week to promote its limited-edition pumpkin spice whipped topping product.
For Fujifilm, the agency is set to elevate the brand’s in-person event next month. Fujifilm will host the event in late October that brings together the broader photography community in Toronto while celebrating Fujifilm and its creators through workshops, speakers and networking experiences.
Fuse is also working on creative strategy for the Metro Toronto Convention Centre to generate awareness and consideration for the venue.
For Chartwell, Fuse Create will handle media planning and buying to drive awareness, inquiries and conversion for the retirement living community and residences. This work will focus on offline media and upper funnel digital marketing.
Fuse also landed the Grenade account earlier this year, and is working to boost the presence and market reach of the U.K. protein bar brand, which included its first activation, “Grenade Upgrade,” over this past Labour Day weekend.
1Milk2Sugars cooks up a new partnership
1Milk2Sugars has added T-fal, best known for its kitchen and cookware appliances, to its client list.
The 1Milk2Sugars agency is supporting T-fal’s latest launch of its Stone Shield cookware line, providing media relations, communications, influencer marketing and mailers.
This spring, 1Milk2Sugars also added skincare brand Naturium to its roster.
Rose snags Swiss retail concept
Rose PR is collaborating with lux Swiss multi-brand watch retail concept, TimeVallée, on the opening of its first Canadian boutique in Montreal.
For the occasion, the comms shop is supporting TimeVallée with a national media relations strategy, including organizing its opening event.
Rose is also collaborating with the local jewelry and watch retailer Maison Birks.
Banko is working with TJX Canada on Winners, Marshalls, HomeSense
Banko Creative Studio has partnered with TJX Canada’s internal communications department to develop creative assets and written content.
This initiative will be led by its in-house team based in Hamilton.
Some of Banko’s key clients include ArcelorMittal, Mohawk Group, Material Bank and municipalities like City of Hamilton, Haldimand County and Town of Collingwood.
Category to support Alexi
Recently launched boutique PR shop, Category Communications, will be supporting new client, Alexi, with the unveiling of its new AI tool for “modern litigation.”
The company has a new proprietary AI-powered platform launching this October, and its mission is to “empower legal teams with artificial intelligence.”
Earlier this year, Toronto’s Stackt market picked Category to support national expansion efforts.
