Articles Tagged ‘fuse’

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Fuse rebrands and streamlines creative approach

The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.

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Nature’s Way finds the truth about Omega-3s

The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.

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Fuse adds to experiential, creative leadership

A hire and a promotion reflect how the agency’s experiential and creative output will develop in 2020.

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Ricola hacks Instagram posts to focus on efficacy

A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.

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2019 Agency Holiday Cards: Week 2

Updated mistletoe and a Secret Santa innovation are among the ways agencies are helping clients enjoy the season.

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Why CIBC put a customer’s name on a branch

The bank has begun a new client-focused content series to bring the human element back to increasingly digitized relationships.

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Fuse bolsters roster with five hires

The agency continues to build out its integrated offering with a director of customer experience and several new creatives.

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Fuse named experiential and social AOR for Las Vegas

The agency has been tasked with handling campaigns and activations aimed at Canadian tourists.

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Fuse names new managing director

Bridget Westerholz joins to help support the ongoing “creative evolution” at the agency.

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Getting below the LGBTQ surface

Fuse president Stephen Brown on how brands should think about authentic representation during Pride month.

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Up to the Minute: Three staff join Bleublancrouge

Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.

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Fuse Live partners with youth-focused agency

The experiential division will work with Amplify Solutions to reach students on post-secondary campuses.

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Children’s Miracle Network aims for impact

The charity moves away from stunt marketing in an effort to show the difference its fundraising makes.

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Up to the Minute: New hires at DenstuBos and Fuse

Plus, Canadian wins at the Webbys and Effies and more news you may have missed.

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Fuse bolsters content team

New digital strategist Anastasia Tubanos will help lead the agency’s content strategy efforts.