Articles Tagged ‘fuse’
Fuse rebrands and streamlines creative approach
The agency is integrating its advertising and experiential divisions to become Fuse Create and give clients a more holistic offering.
Nature’s Way finds the truth about Omega-3s
The supplement brand’s custom displays and lie detector tests enforces a “transparent” brand positioning in 250 specialty stores.
Fuse adds to experiential, creative leadership
A hire and a promotion reflect how the agency’s experiential and creative output will develop in 2020.
Ricola hacks Instagram posts to focus on efficacy
A disruptive creative approach aims to change perceptions about the brand only offering “mild” cough drops.
2019 Agency Holiday Cards: Week 2
Updated mistletoe and a Secret Santa innovation are among the ways agencies are helping clients enjoy the season.
Why CIBC put a customer’s name on a branch
The bank has begun a new client-focused content series to bring the human element back to increasingly digitized relationships.
Fuse bolsters roster with five hires
The agency continues to build out its integrated offering with a director of customer experience and several new creatives.
Fuse named experiential and social AOR for Las Vegas
The agency has been tasked with handling campaigns and activations aimed at Canadian tourists.
Fuse names new managing director
Bridget Westerholz joins to help support the ongoing “creative evolution” at the agency.
Getting below the LGBTQ surface
Fuse president Stephen Brown on how brands should think about authentic representation during Pride month.
Up to the Minute: Three staff join Bleublancrouge
Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.
Fuse Live partners with youth-focused agency
The experiential division will work with Amplify Solutions to reach students on post-secondary campuses.
Children’s Miracle Network aims for impact
The charity moves away from stunt marketing in an effort to show the difference its fundraising makes.
Up to the Minute: New hires at DenstuBos and Fuse
Plus, Canadian wins at the Webbys and Effies and more news you may have missed.
Fuse bolsters content team
New digital strategist Anastasia Tubanos will help lead the agency’s content strategy efforts.
