Burnbrae Farms is showing what its eggs are made of in a new brand campaign.
Called “A Lot Goes into a Little,” the campaign – which was developed with creative partner Zulu Alpha Kilo – showcases Burnbrae’s recipe for good-tasting Naturegg products. Several specific products are highlighted in the campaign, including Naturegg’s Omega Plus Solar Free Range and Solar Free Range eggs, as well as Naturegg’s Omega Plus eggs.
“What makes a Burnbrae egg so unique is the level of care that has been passed down through generations,” explains Margaret Hudson, president and CEO for the company. “We’re so excited about our new products and this campaign, because they beautifully exemplify the next chapter in Burnbrae’s story, which has a focus on sustainability and innovation.”
The effort is anchored by a 36-second spot that hits on several key facts about Burnbrae’s products, including its free range spaces, Omega-rich feed, and Bullfrog Power solar installations. The spot also employs a variety of animation techniques and an egg-shaped portal device, which “emphasize just how much goes into every Burnbrae egg,” explains Jenny Glover, chief creative officer at ZAK.
“The aim was also to showcase the time, effort and expertise behind the production of a Burnbrae egg in a playful and engaging manner,” she adds. “You can watch it over and over and see something new every time.”
Alongside the spot, the national campaign consists of other TV and digital elements, as well as in-store POS materials. Wavemaker and Fuse Create handled media, while The Fish Agency handled in-store and website redesigns and Citizen Relations managed PR.
