Articles Tagged ‘Zulu Alpha Kilo’
Zulu Alpha Kilo puts its skin in the game with Consonant
The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.
Subaru shows the upside of being big
The automaker ends siblings’ backseat rivalries as part of a push to strengthen its proposition for larger families.
Strategy’s 2020 Nice List
Our team picks some campaigns and initiatives that are worthy of a little extra recognition.
2020 Agency Holiday Cards: Part Three
A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.
Most-read of 2020: Agencies
The most popular stories out of Canada’s shops included big assignments, major launches, pandemic survival strategies and racism in the industry.
Mannequins and Santa put up a fight for small business
Two campaigns are helping Toronto BIAs tackle the advantages big box stores and Amazon have over local stores.
Stephanie Yung returns to Zulu Alpha Kilo
The new head of design left her NY post to rejoin the agency and take it into the world of human-centred products and experiences.
Bell takes a timeless approach to staying in touch
The telco made carols using phones and computers from the past 140 years to show how it keeps Canadians connected.
Interac finds meaning in taking control of your money
Canadians want to spend less, but the payment brand doesn’t think that should stand in the way of a joyful holiday.
Zulu, Rethink the big winners at the 2020 CMA Awards
Zulu won Best of the Best for Subaru’s “Greatest Outback of All Time,” while Rethink tallied up the most Gold wins.
Ottawa Senators add Zulu Alpha Kilo to its lineup
The NHL team hires a new agency to help it build fan excitement as its rebuilding begins to take shape.
How pandemic baking helped KitchenAid ‘rise’ to a fundraising challenge
The premium appliance brand replaced a marquee event with livestreamed baking sessions geared towards its foodie audience.
ParticipAction links physical activity to socializing
People care more about social connections than exercise right now, so the non-profit made a team challenge to bridge the gap.
RGC creates an influencer to tackle intoxicated betting
The advocacy group avoids lecturing about a troubling trend by letting “Grunk” make the consequences self-evident.
Subaru’s two-pronged approach to building awareness
The Crosstrek is a rowdy teen in one of the brand’s off-beat ads, which have been supplemented with a more direct masterbrand strategy.
