Articles Tagged ‘Touche!’

SportChek

Sport Chek taps into the joy of sports with post-pandemic doubleheader

A pair of efforts highlight the optimism many Canadians are feeling with the prospect of a return to the normalcy of team sports.

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Oasis finds solace in everyday moments

A. Lassonde’s flagship brand evolves its platform and packaging as the juice maker trims its portfolio of sub-brands.

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Canadian Tire celebrates the compassion sports develop

A new “We All Play For Canada” campaign includes “Celebration Walls” to serve as rallying points to cheer on hometown heroes.

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Mark’s shows it is still the home for work wear

Despite a recent focus on casual wear, the retailer is also maintaining its roots with workers from construction to healthcare.

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Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

Sport-Chek

Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.

Canadian-Tire

Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

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How Avocados from Mexico evolved its versatility message

The category leader is driving consumption by inspiring shoppers with more occasions.

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Volkswagen makes its electric car’s website carbon-neutral

Making everything sustainable, not just the car itself, will inform the marketing approach for the ID4 electric vehicle.

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

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Here are the 2020 Media Agency of the Year winners

This year, it’s Touche!, PHD and UM that have earned top honours in the media discipline.

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2020 Media AOY Gold: Touche! is still all about creativity

The agency’s focus has given clients innovative solutions to specific problems.

HSBC-remembrance

HSBC modernizes poppy boxes with tap payment

The bank’s latest community effort will help the Legion get donations from people who have been less likely to carry change.

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How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

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TFO rebrands with an eye towards education’s digital future

The French-language media company emphasizes the skills and platforms young people will use to realize their dreams.