Articles Tagged ‘Touche!’


MotoMaster launches a platform drivers can relate to

The Canadian Tire brand is emphasizing dependability in high-stake scenarios.

Staff Photo - Touche

2022 Media AOY Bronze: Touche drives innovation through data

Touche isn’t just adapting to innovations in media: it wants to lead them.


Sport Chek hits the slopes to support its winter offerings

The sporting goods retailer is targeting young, active families as it invests in more compelling marketing.


Audi showcases the ‘progress’ it is making on EVs

The automaker’s experiential event is designed to spark meaningful discussions about vehicles of the future.


Montreal turns to locals to show off its ‘vibe’

The city’s tourism board shows all the things it has to offer as it shifts back to attracting international travellers.

Oumaima Tahiri

Touche!’s Oumaima Tahiri’s fresh approach to media

How the media strategist helped client Mark’s from losing brand awareness.

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Guru is looking to score with its organic push

The energy drink’s national campaign plays on its plant-based ingredients, a natural differentiator in the category.

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Super C gets dogs to follow their noses

To promote a fundraiser for the Mira Foundation, aromatic ads are meant to draw in pets and the eyes of their owners.


Canadian Women’s Foundation empowers bystanders to stand up to abuse

Having created a life-saving hand signal, the non-profit is now helping the many Canadians who don’t know how to respond to signs of domestic violence.


Canadian Tire embraces the imperfections of Christmas planning

Acknowledging a pressure many feel, the retailer changes its approach to say don’t sweat the small stuff.

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Canadian Tire tries to pop in the pet category

A campaign featuring 3D billboards comes as the retailer’s Q3 results show supply chain pressure impacting otherwise positive sales.


2021 Media AOY Bronze: Touche blends the art of media with the science of data

With an audience planning process that is “obsessed” with consumer signals, the agency is now looking to trigger conversations on social.

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Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.

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Via Rail gets back on track

After business largely came to a halt last year, the Crown corp returns to convincing travelers to leave their cars behind and get aboard its trains.


Mark’s broadens the appeal of its simple fashion

The retailer’s fall campaign aims to show that casual wear fits the day-to-day lives of a diverse range of customers.