Articles Tagged ‘Touche!’

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

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Here are the 2020 Media Agency of the Year winners

This year, it’s Touche!, PHD and UM that have earned top honours in the media discipline.

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2020 Media AOY Gold: Touche! is still all about creativity

The agency’s focus has given clients innovative solutions to specific problems.

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HSBC modernizes poppy boxes with tap payment

The bank’s latest community effort will help the Legion get donations from people who have been less likely to carry change.

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How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

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TFO rebrands with an eye towards education’s digital future

The French-language media company emphasizes the skills and platforms young people will use to realize their dreams.

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Mark’s more casual approach to the simple things in life

To be seen for more than work clothes (and reach a bigger market segment) the retailer gets more direct about casual wear in a new brand platform.

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Sid Lee wins big at first Idea Awards

The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.

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Canadian Tire jumpstarts its sport relief efforts

Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.

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Lassonde makes its push to ditch plastic hard to miss

The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.

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Audi gets aspirational about the road ahead

The luxury brand again looks to the future to guide drivers out of the pandemic and show its own electric ambitions.

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Tourisme Montreal wants to jump-start what’s left of summer

The organization launches a rallying cry for locals to support the Canadian city hardest hit by COVID.

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Volkswagen pledges to put people first

Looking to recover from dealership closures, the automaker positions flexible financing plans as a way to help people get back to their communities.

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2019 Agency of the Year: Media

Dig into the profiles behind the winning agencies and their investment strategies.

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2019 Media AOY Bronze: Touche!’s people-based planning

How the media agency is using its data source platform Omni to change the way it looks at media.