Articles Tagged ‘Touche!’

cogeco-campaign

Cogeco goes ‘epic’ to shake up connected TV

To help Epico compete with IPTV offerings from national players, the telco is bringing excitement to small urban centres.

Sport-Chek

Sport Chek creates a checklist for inspiring everyday athletes

The retailer’s first wholly in-house campaign takes a refreshed approach to making an active lifestyle more accessible.

Canadian-Tire

Canadian Tire ends the countdown to spring

The retailer leans into heightened anticipation Canadians have for getting outside by showing it has everything they might need.

Avocados-creative-instore

How Avocados from Mexico evolved its versatility message

The category leader is driving consumption by inspiring shoppers with more occasions.

Volswagen-CL

Volkswagen makes its electric car’s website carbon-neutral

Making everything sustainable, not just the car itself, will inform the marketing approach for the ID4 electric vehicle.

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SAAQ changes its tune

Not one to shy away from shock tactics, the Quebec Crown corp decided to tone down its marketing in respect to recent events.

AOY2

Here are the 2020 Media Agency of the Year winners

This year, it’s Touche!, PHD and UM that have earned top honours in the media discipline.

Touche! - Group Photo

2020 Media AOY Gold: Touche! is still all about creativity

The agency’s focus has given clients innovative solutions to specific problems.

HSBC-remembrance

HSBC modernizes poppy boxes with tap payment

The bank’s latest community effort will help the Legion get donations from people who have been less likely to carry change.

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How Sport Chek is preparing for the winter

The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.

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TFO rebrands with an eye towards education’s digital future

The French-language media company emphasizes the skills and platforms young people will use to realize their dreams.

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Mark’s more casual approach to the simple things in life

To be seen for more than work clothes (and reach a bigger market segment) the retailer gets more direct about casual wear in a new brand platform.

texto

Sid Lee wins big at first Idea Awards

The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.

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Canadian Tire jumpstarts its sport relief efforts

Jumpstart’s mission is to help kids overcome financial barriers to sports, but now it is helping leagues take on their own troubles.

kijusimpledrop

Lassonde makes its push to ditch plastic hard to miss

The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.