Articles Tagged ‘Burberry’

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Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

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Are fashion brands dropping the ball on YouTube?

While views might be skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.

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Shopping at Pearson is looking up

Heads up: The airport’s latest push wants travellers to look to the sky (or ceiling) in a bid to promote its retail offering.