Articles Tagged ‘Camp Jefferson’

Pathways

Pathways to Education highlights a growing gap in the classroom

Barriers for students in low-income communities have always existed, but the non-profit’s new campaign shows how the pandemic has made them worse.

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Public Mobile helps people make ‘cents’ of the wireless market

Telus’ low-cost provider is touting its no frills appeal with an appropriately simple message about its value proposition.

CAMH

CAMH shows how it is keeping its promise

In a follow-up to last year’s suicide prevention campaign, the foundation is highlighting the discoveries resulting from its work.

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You’re defining your audience backwards

Camp Jefferson’s Guybrush Taylor explains why a demographic-first strategy results in stereotypical work that misses true relevance.

Caesar-campaign

Walter proves its quality by focusing on the Caesar haters

The brand’s largest-ever campaign acknowledges that not everyone will love its new RTD cocktail, and that’s okay.

marchand

The next steps for BlueFocus’ international agencies

CEO Brett Marchand has plans to build a centralized data team and expand offerings in Europe, Asia and the U.S.

NFT

Why the David Suzuki Foundation created an NFT

The non-profit is highlighting the emissions created by the buzzy digital tokens to reach a new audience: the tech sector.

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Are you roaring out of 2020 or licking your wounds?

Camp Jefferson’s Peter Bolt looks at the choices agencies made last year and the lessons they provide for what’s still to come.

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How to start conversations few want to have

Ian Barr explains how Camp Jefferson’s suicide prevention work for CAMH can be a roadmap to tackle other tough subjects.

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CAMH says its time to talk about suicide prevention

With a mix of hope and urgency, the hospital releases its first campaign focused on what has become a more timely subject.

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Canadian Olympic Committee says ‘it’s time’ to use our strength for recovery

The Tokyo games may be postponed, but the organization still released a campaign to learn how to create more active Team Canada fans.

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CAMH gives mental health support from a distance

The hospital gets the word out about how it can still help those facing new hurdles brought on by the pandemic.

TheRisk

Strategy’s 2019 Nice List

Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.

Credit_union

Canadian Credit Union Association looks to escape the burden of banking

To help members compete with the big banks, the association is focusing on personal goals instead of products.

Pathways to Education

Pathways to Education looks to the future

The non-profit highlights the barriers students from low-income communities face (and the impact that has on society).