Articles Tagged ‘Canopy Growth’
BioSteel hopes its Blue Jays LTO is a hit
The sports drink leans into its latest high-profile sponsorship with another exclusive.
How Canopy Growth is growing its beverage portfolio
Having found some surprising purchase behaviour, the cannabis company is doubling down on in-store marketing that focuses on different consumption occasions.
Cannabis marketing: It’s all about the gatekeeper
In the second of a three-part series, strategy looks at approaches that can build brand awareness in the category.
Cannabis in Canada: Then and now
In part one of our three-part series, strategy explores how both new and established players are finding their footing in a competitive landscape.
Canopy Growth seizes on a pandemic trend with new pre-rolls
The ready-to-enjoy products under the Ace Valley and Tweed brands come in sizes more conducive to individual consumption.
Cannabis goes classic
Some producers have been breaking convention to connect with “legacy” consumers. But others believe the best way to segment is not by experience with weed, but by product preference.
Cannabis brands celebrate 50 years of 4/20
From in-store marketing and staff raises to NFTs and art that conveys smell, maturing brands found a lot of ways to mark the date.
Canopy Growth makes a new cannabis brand for Quebec
Vert aims to give consumers a premium, locally made brand that will drive loyalty and round out its portfolio in the province.
Canopy Growth to acquire Supreme Cannabis
Consolidation in the cannabis industry continues as the producer looks to grow its share in the premium market.
Canopy Growth acquires Ace Valley
The company hopes to extend the brand’s success with young consumers in Ontario to other markets and new product categories.
Cannabis brands are still high on the in-store experience
Catering to different segments, price tiers and education levels could help drive differentiation in a saturated retail market.
Canopy Growth to reallocate marketing dollars
After a 25% sales and marketing reduction in Q1, the cannabis producer is now focusing on product quality, execution and expansion.
Will Tweed convert alcohol drinkers?
With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.
Canopy Growth parts ways with two top executives
Marketing leader David Bigioni is among over 800 staff who left the cannabis producer this year as it looks to cut costs.
Canopy Growth unveils ‘cannabis 2.0′ portfolio
Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.
