Articles Tagged ‘CTC’

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2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

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The next generation of consumer involvement

The hottest trends in ad creativity right now are all about getting consumers involved. But does it work? Is it smart? And what if it all goes off the rails?

CTC

DDB sweeps the AME awards

The Vancouver-based agency takes home top prizes for its work for the Canadian Tourism Commission, as does its digital arm Tribal DDB for client Best Buy.