Articles Tagged ‘Deborah Neff’
2021 Brand of the Year: For Sephora, beauty is in the eye of the customer
The retailer is transcending beauty standards and giving a voice to diverse communities.
Sephora goes bigger with second Diwali campaign
After a stellar reception last year, easing pandemic restrictions are letting the retailer give this year’s campaign a bigger boost.
Sephora ensures authenticity as it celebrates Indigenous beauty
The retailer engaged internal and external advisors every step of the way as it continues efforts to create change in the beauty industry.
Will that be cash, credit or pay later?
From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.
Sephora plays the storyteller for Lunar New Year
The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.
How CMOs are grappling with shifts in consumer behaviour
In part two of strategy’s MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.
Marketing shifts from the view of the CMO
From the C-Suite Newsletter: In a roundtable talk, marketers share how they’re adapting to the changing consumer landscape.
How Sephora is building connections beyond its stores
The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.
Sephora showcases the many faces of beauty
The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.
