Articles Tagged ‘Deborah Neff’

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Will that be cash, credit or pay later?

From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.

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Sephora plays the storyteller for Lunar New Year

The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.

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How CMOs are grappling with shifts in consumer behaviour

In part two of strategy’s MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.

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Marketing shifts from the view of the CMO

From the C-Suite Newsletter: In a roundtable talk, marketers share how they’re adapting to the changing consumer landscape.

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How Sephora is building connections beyond its stores

The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.

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Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.