Articles Tagged ‘Dumb Ways to Die’

dumb ways to die

Empire Life taps Dumb Ways to Die

The Canadian insurance co is leveraging the five-time Cannes Grand-Prix-winning viral jingle for its biggest consumer push to date.

McDonalds

Canada wins 16 more Lions, including Gold

Tribal DDB and McDonald’s won three Lions, including the country’s first Gold of the week in Cyber, with John St. and Leo Burnett getting multiple wins as Canada also takes prizes in Press, Design and Radio.