Articles Tagged ‘Ethnicity Multicultural Marketing and Advertising’

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How Kruger is evolving its multicultural strategy

New TV spots for Purex, Scotties and Sponge Towels show the CPG co’s approach to targeting Chinese Canadians.

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Big Brothers Big Sisters’ multicultural tie-in

The organization teamed up with Loblaw-owned stores for a South Asian-targeted awareness play.

Scotties

Scotties’ Chinese New Year plans

The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.