Articles Tagged ‘Ethnicity Multicultural Marketing and Advertising’
How Kruger is evolving its multicultural strategy
New TV spots for Purex, Scotties and Sponge Towels show the CPG co’s approach to targeting Chinese Canadians.
Big Brothers Big Sisters’ multicultural tie-in
The organization teamed up with Loblaw-owned stores for a South Asian-targeted awareness play.
Scotties’ Chinese New Year plans
The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.
