Articles Tagged ‘Foursquare’
Why delight is not enough
Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.
New York Ad Week: The big bang of tech and creativity is here
Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
Shopper marketing techs up
From geo-targeting to augmented reality shopping apps, brands and retailers get digital.
