Articles Tagged ‘Foursquare’

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Why delight is not enough

Microsoft’s Alyson Gausby on why brands need to help consumers broaden their horizons, but maintain boundaries.

Copied from Media in Canada - AdWeekTimesSquare

New York Ad Week: The big bang of tech and creativity is here

Exec editor Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.

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Shopper marketing techs up

From geo-targeting to augmented reality shopping apps, brands and retailers get digital.