Articles Tagged ‘Frito Lay Canada’

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How Funyuns fit with Frito-Lay’s cost-conscious plan

The U.S. cult favourite is part of a new line of value snacks the company hopes will answer an increasingly important consumer need.

Spider-Man Suit

Doritos suits up for superhero activation

Brand asks Torontonians to test their fear of spiders in new activation.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.