Articles Tagged ‘Goop’

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Goop sets up shop at Sephora in Canada

The partnership will allow Canadians outside of Toronto to shop the beauty brand in person for the first time.

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Marketing in the Age of Anxiety

How a bevy of brands are jumping on the wellness trend to help people chill out and live their best lives.

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Goop chooses Jane Gill PR

The PR shop will manage media and influencer relations, events and partnerships for Gwyneth Paltrow’s lifestyle brand.

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Transparency in the age of the selfie

Authenticity is all about how you sell it, says Pound & Grain’s Jackson Murphy and Penny Norman.