Articles Tagged ‘Hockeyville’

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Why Kraft and Heinz should stay local

Queen’s University prof Ken Wong on why keeping marketing strategy close to home would be best for the brands.

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Brands replace hockey…with hockey

With the NHL lockout still in effect, sponsors like Kraft, Molson and Sport Check are finding alternatives to teaming up with the pros.

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Kraft cancels Hockeyville

In light of the on-going NHL lockout, the CPG company debuts Kraft Hockey Goes On in Hockeyville’s place.