Articles Tagged ‘Initiative’

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Dave Thomas Foundation spins animal adoption tropes

Ads bringing attention to the needs of foster care programs is a rare mass play for the QSR’s charity of choice.

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2019 Agency of the Year: Media

Dig into the profiles behind the winning agencies and their investment strategies.

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2019 Media AOY Gold: Initiative flips the script

How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.

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Rethink is the 2019 Agency of the Year

The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.

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Dairy Farmers highlights millennial love for non-milk dairy products

The industry group moves beyond tackling misconceptions to combat declining liquid milk consumption.

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

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The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

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Dairy Farmers focuses on innovative farming practices

Phase two of the industry group’s campaign continues to tackle ‘myths and misconceptions’ about the dairy industry.

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Cannes 2019: Two Media Lion wins for Canada

FCB/Six and Initiative win Silver for “Go Back to Africa,” while Ogilvy and Mindshare get Bronze for Hellmann’s “Real Food Rescue.”

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RBC’s effort to empower Canada’s young workforce

A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.

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Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

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AToMiC 2019: The brand (content) bandwagon

Check out award-winning work from Lg2, Cossette, Rethink, DDB, Initiative, Zulu Alpha Kilo and Bensimon Byrne / Narrative / OneMethod