Articles Tagged ‘Initiative’
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Destination Toronto consults the locals before going global
June 9, 2025 -
Destination Ontario invites residents to rediscover the province
June 6, 2025 -
Destination Canada plans a ‘peaceful takeover’ abroad
June 2, 2025 -
Dove Men enlists Raptors mascot to explore whole-body deodorant trend
February 20, 2025 -
Intuit looks to strengthen alliance with small business at 4-Nations Face-Off
February 14, 2025 -
Hellmann’s casts wider audience net by ditching vegan label
January 28, 2025 -
Unilever’s Liquid I.V. expands its presence in Canada with new flavour
January 14, 2025 -
Air Canada holiday spot champions gender equality in sport and aviation
December 12, 2024 -
Canada Goose unveils comprehensive global campaign
December 9, 2024 -
CBC partners with Canada’s top stars for first-ever “unified” holiday campaign
November 25, 2024 -
A deeper look at the 2024 Media Agency of the Year winners
November 1, 2024 -
2024 AOY: How Initiative is investing in its greatest asset
November 1, 2024 -
OCS activation calls untested illegal cannabis a “buzzkill”
October 23, 2024 -
Why Wendy’s is animated about its SpongeBob collab
October 11, 2024 -
Travel Alberta invites Americans in for a wild time
September 26, 2024 -
How Petro-Canada is inspiring snack loyalty
August 30, 2024 -
RBC’s latest campaign highlights story of temporary foreign workers
July 29, 2024 -
Petro-Canada invites customers to cheer on Olympic team
July 24, 2024 -
Air Canada connects newcomer and athlete dreams in Olympic spot
July 18, 2024 -
Why RBC spotlighted Training Ground grads in Olympics campaign
July 15, 2024 -
Parkinson Canada has a spring in its step
June 25, 2024 -
How do you cut through loyalty fatigue?
March 11, 2024 -
CBC tells audience to “Get Curious” in latest update of brand refresh
February 26, 2024 -
Destination Canada lures U.S. visitors with winter pickleball spa
January 24, 2024 -
RBC reveals the “magic” of Apple Watches
January 18, 2024 -
Canadian Down Syndrome Society supports next-gen caregivers
October 27, 2023 -
OCS shows the passion of legacy-to-legal ‘Trailblazers’
October 3, 2023 -
Canada Goose heroes three ‘muses’ and brings back a famed photographer
September 21, 2023 -
Destination Ontario wants Americans to fall for the province
September 19, 2023 -
TheScore breaks from celebrities for latest ‘Bet Mode’ campaign
September 7, 2023 -
RBC shows how it helps newcomers feel at home
August 29, 2023 -
Ontario Cannabis Store cuts through the haze of misinformation
July 19, 2023 -
Marketing for good
July 10, 2023 -
Wendy’s helps customers overcome their fear of spice
May 8, 2023 -
Wendy’s takes a shot at a rival as it doubles down on ‘fresh’
April 5, 2023 -
CBC’s new campaign aims to show it is a part of Canada
March 17, 2023
