Articles Tagged ‘Initiative’


CDSS creates a LinkedIn network to bridge the employment gap

The non-profit’s new campaign aims to connect employers with vacancies to the 50% of people with Down syndrome who struggle to find a job.


Wendy’s entices rewards seekers with free food

A campaign promoting the QSR’s new loyalty program is leaning heavily into value and earning opportunities.


Wendy’s reimagines a classic tagline to introduce its breakfast menu

By asking “where’s the bacon?” the QSR is once again taking shots at its competition as it tries to win the growing daypart.

A Wendy's Co. Restaurant Ahead Of Earnings Figures

How does Wendy’s plan to win the breakfast wars?

From the C-Suite newsletter: The QSR gives us the skinny on how it plans to disrupt the category.


TheScore brings character to its sports betting platform

Celebrities help players lock in their bets using the sports info the app is known for, something the company hopes sets it apart from the pack on April 4.


Ownr makes the chaos of small business ‘less hard’

With a spike in start-ups, the RBC Ventures-backed entrepreneurship platform embraces the rush of getting off the ground.


Canada Goose wants another bounce from its NBA teamup

The retailer ties another new collection into the self-expression message it has promoted alongside the partnership.


Properly teams up with The Scott Brothers

The brand taps into the care-free nature of the brothers to show how it removes the stress of buying a home.


Mydoh introduces a new financial concept to families

The first mass campaign from an RBC Ventures brand is for an app that digitizes allowance to teach kids financial literacy.

Dairy Farmers of Canada-Celebrate Home for the Holidays with Can

Dairy Farmers makes plays for different audiences with two holiday campaigns

A mass effort continues DFC’s quality positioning, while a digital push engages younger consumers with humour and stats.


Destination Ontario wants to inspire European wanderlust

Instead of expats returning to Germany and the U.K., the tourist board wants friends and family to reunite here.


The Big Quit

How marketers and advertisers are combatting turnover by reimagining the future of work.

Agency Group Photo - Initiative

2021 Media AOY Gold: Initiative weaves its own Storyline

While the media agency works to identify exposure opportunities for brands, its new content division aims to create relevance.

Rethink NEW AGENCY PHOTO (Sept 24)

Rethink makes a (first-ever) clean sweep at AOY

The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.