Articles Tagged ‘Initiative’
Carlsberg welcomes friends back to the bar
The brewer is using personalized invitations and free food to entice friends to meet up for a drink again.
Dave Thomas Foundation spins animal adoption tropes
Ads bringing attention to the needs of foster care programs is a rare mass play for the QSR’s charity of choice.
2019 Agency of the Year: Media
Dig into the profiles behind the winning agencies and their investment strategies.
2019 Media AOY Gold: Initiative flips the script
How the shop is rejecting traditional adversarial relationships with media companies to create more collaborative programs.
Rethink is the 2019 Agency of the Year
The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.
Dairy Farmers highlights millennial love for non-milk dairy products
The industry group moves beyond tackling misconceptions to combat declining liquid milk consumption.
Who is in the running for 2019 Media Agency of the Year?
The next shortlist for this year’s gala covers shops that were tops in buying and planning.
The scoop on Baskin-Robbins’ deal with Netflix
The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.
Dairy Farmers focuses on innovative farming practices
Phase two of the industry group’s campaign continues to tackle ‘myths and misconceptions’ about the dairy industry.
Cannes 2019: Two Media Lion wins for Canada
FCB/Six and Initiative win Silver for “Go Back to Africa,” while Ogilvy and Mindshare get Bronze for Hellmann’s “Real Food Rescue.”
RBC’s effort to empower Canada’s young workforce
A new campaign for the bank’s Future Launch platform aims to convey a sense of optimism amid disruption.
Black & Abroad wants to send Black travellers ‘back to Africa’
Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.
