Articles Tagged ‘Jackie Poriadjian-Asch’

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CMO Council: New products for a new era

Strategy’s advisory board explores what’s in the product innovation pipeline as brands balance pre- and post-pandemic realities.

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CMO Council: What’s next in innovation?

From the C-Suite newsletter: How marketing leaders are tackling the innovation agenda as the country enters a state of recovery.

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The new sustainability

Strategy tapped experts and members of its CMO Council to examine the new realities of going green.

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2019 Brand of the Year: Ecobee brings purpose to smart thermostats

The start-up won customers over through its approach to social impact and data.

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View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

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Ecobee launches first big marketing push

A new spot aims to move the brand beyond functional messaging and in front of more consumers.

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Ecobee names CMO

Jackie Poriadjian-Asch’s mandate includes revisiting all aspects of the connected home company’s brand.

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Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.