Articles Tagged ‘Jamie Oliver’

Sobeysapp

Sobeys gets in the shopping-app game

The grocer is the latest chain to introduce an app that puts it loyalty card on a digital platform, as part of its overall repositioning push.

Copied from Media in Canada - sobeys

Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.