Articles Tagged ‘Jeff Greenspoon’

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Dentsu’s agency integration plans begin to take shape

The launch of Merkle in Canada is part of a plan to reduce complexity by consolidating 160 agencies down to just six over two years.

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Dentsu names president in Quebec to return to its roots

Genevieve Guay will help the company’s full roster of agency brands drive innovation and investment in the province.

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What marketers are missing in their pandemic responses

A report by Dentsu suggests many may be erring in basing their strategies on previous recessions.

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Dentsu Aegis’ Isobar acquires Spoke Agency

Founders Jeff Greenspoon and Kai Exos will be staying on as leaders as their shop becomes part of Isobar Canada.

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Eone Films sends kids scavenging for ads

To promote its latest flick, the production co is encouraging children to go on an adventure with a new app from Spoke.